Tag: content marketing

December 13, 2017

10 Fun Christmassy Experiential Marketing Campaigns To Get In The Holiday Spirit

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10 Fun Christmassy Experiential Marketing Campaigns To Get In The Holiday Spirit Who doesn’t love a little fun for the Holidays? Check out these top 10 Christmas Inspired Experiential Marketing Campaigns to help get you in the Holiday Spirit. The Post Office Christmas Stamp Pop-Up Shop Coca-Cola Sends A White Christmas to Singapore from Finland […]

December 11, 2017

How Event Production Can Fuel Online Content and Craft Brand Stories Along The Way

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Events and Experiential Marketing are a great way to engage with consumers but what about for generating content?  How do you make sure that your online community benefits from events IRL? It can seem easy to consider the benefits of attending an event or brand activation when you actually attend. How can you make sure […]

November 8, 2017

3 Things You Just Can’t Miss with Experiential Marketing

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CMO’s expect to funnel up to 50 percent of their marketing budgets into brand experiences, according to a 2017 Freeman study. These brand leaders are recognizing that people don’t wish to be bombarded by ads. What they want are authentic interactions with companies. They want experiences with their brands. That’s where experiential marketing comes in. […]

October 19, 2017

4 Ways You Can Leverage Augmented Reality At Your Events

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1.) Make your experience sharable for attendees Create a unique AR experience which integrates your product. One of the coolest things about augmented reality is that it can be used virtually anywhere. Make a unique experience for visitors which highlights your product and allows for them to share it with their friends on social media. […]

October 17, 2017

Food is bringing the flavor to experiential marketing activations. From Donut walls, to selfie pancakes we’ve got you covered.

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Food has come a long way in experiential marketing…Now, thanks to the foodie culture and the food porn phenomenon, and wellness trends happening online,–what attendees at events eat and drink is often just as important as the brand messaging. Here are some examples of what brands are doing with food in experiential marketing: Baskin Robbins […]

October 5, 2017

Brand Experiences Build Brand Love with Generation Z

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Generation Z is proving to be Diverse, open-minded, gender-neutral, dreamers, independent learners, do-gooders. The generation z population is growing and represents those 19 and under. This is going to represent about 40% of all consumers by 2020. It’s important as marketers that we truly understand them. Brand Experiences build brand love with Generation Z What’s […]

September 5, 2017

5 Marketing Tactics You Can Borrow From The Hotel Industry

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Competition in the hotel industry is without a doubt intense with so many players competing for your attention, how is it that hotels can stand out in all of the noise? Hotels have long been marketing innovators with the constant necessity to keep guests returning time and time again. What’s interesting is that a majority […]

August 31, 2017

5 Tips for Engagement Marketing: Ask not how you can sell, ask how you can help.

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Engagement marketing is all about providing value, creating a conversation, inspiring, entertaining, Ask not how you can sell, ask how you can help. Today engaging customers is all about providing them with more value in a meaningful and authentic way. Follow these five tips to surely keep your attendees engaged with your brand. 1.) Offer […]

August 14, 2017

Experiential Activations provide Authenticity and Transparency for your Brand

In The greatest TED Talk ever sold with humor and persistence, filmmaker Morgan Spurlock dives into the hidden but influential world of brand marketing on his quest to make a completely sponsored film about sponsorship. Morgan hit on some great points about brands, and the value of transparency and authenticity.”What you start to realize, the […]

August 8, 2017

Z > Y = $ How the Expectations of Generation Z Are Reshaping Branded Experiences

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Everyone’s been talking about Generation Z and how they’re starting to transform things in marketing, science, politics, commerce, business and technology. If you heard that, you’re right. There’s a polar shift happening and it’s important that your brand is aware of what’s changing. Here are some insights on how the expectations of Generation Z  are reshaping […]

July 28, 2017

10 Great Examples of Experiential Marketing Installations

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10 Great Examples of Experiential Marketing Installations With experiential marketing sometimes you get the opportunity to build amazing installations to display at events and popular spaces. Consumers of all types and all ages love to engage with them and share them with friends. Here are 10 great examples of experiential marketing installations. Mikes Hard Lemonade in […]

July 24, 2017

How to Engage Commuters with Experiential Marketing

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We all know that it can be difficult reaching consumers amid their jam-packed schedules of daily life. This can make it challenging for brands to find the right time to connect without being bothersome. There really are virtually limitless options given some creative thinking. There’s always an opportunity for a brand to present itself during […]

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