Tag: event marketing

April 20, 2018

How Experiential Marketing Targets Modern Consumers

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Millennials and younger generations have been spending their dollars in vastly different ways from the ones that have came before. Studies consistently demonstrate millennials prefer buying experiences to purchasing material possessions. They don’t need more stuff. In fact, they want less stuff. They crave more experiences. Why is this generation different from the one’s that […]

March 21, 2018

How Stranger Things Is Changing Experiential Marketing

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Experiential Marketing activations are known for taking consumers directly into the essence of the brand. In this case, the essence of the show. It seems all everyone is talking about these days is Stranger Things. With a mix of nostalgia, scares and fun, and over 16 million fans, the franchise has successfully merged modern marketing […]

March 1, 2018

How to Increase Your Event Engagement using Influencer Marketing and Micro-Influencers

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Today we live in a connected world, a social media world. Brands recognize the need to be present on social channels. With today’s social media algorithms, there’s less content seen from brands and prioritization for individuals creating valuable content. So how do you bypass the algorithms and ad spend required to remain a part of […]

February 28, 2018

How Artificial Intelligence Will Impact The Event Industry

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I’m sure you’ve been hearing all the buzz surrounding the recent popularity of artificial intelligence. Companies have been making massive investments across the world into artificial intelligence. There is plenty of information that’s been published in technology journals about the promises it wishes to deliver, and the fears people have associated with A.I. So how […]

January 30, 2018

How To Promote Your Event On Facebook

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Facebook, the 1.7 billion person social network. Naturally, this is an obvious choice for promoting your next event or pop-up shop. Facebook can be an excellent way to promote your event but it won’t just do all the work for you. Marketers and brands need to learn how to promote events on facebook, before all […]

January 16, 2018

The Psychology To Consider For Your Next Event

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PSYCHOLOGY PRINCIPLES TO CONSIDER FOR EVENTS IN 2018 Psychology plays an important role in all aspects of marketing. In event production, attendees often form an overall opinion of a brand experience by mentally compiling small details. If you’re looking to understand the attendee to ensure he/she has the best experience, follow these psychology principles you […]

December 20, 2017

Magic Leap unveils their new 1.6 Billion Dollar Smart Glasses and They’re Awesome

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Magic Leap is an augmented reality company that’s raised nearly 2 billion dollars without even demonstrating their product. The company says they will release a headset next year for developers, however they’re not about to tell us how much it’s going to cost or when it’s planning to shit the units. Magic Leap shows off […]

December 14, 2017

Get Ready: 6 Marketing Trends Set to Change 2018

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It’s almost 2018 people, we’re three years past hover boards and self lacing shoes and now entering the era of artificial intelligence, mixed reality, emotion detection, and more. Sometimes the ability to recognize what’s to come remains a large challenge amongst brands and marketers. It’s time to reflect back on what’s been working and get […]

December 13, 2017

10 Fun Christmassy Experiential Marketing Campaigns To Get In The Holiday Spirit

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10 Fun Christmassy Experiential Marketing Campaigns To Get In The Holiday Spirit Who doesn’t love a little fun for the Holidays? Check out these top 10 Christmas Inspired Experiential Marketing Campaigns to help get you in the Holiday Spirit. The Post Office Christmas Stamp Pop-Up Shop Coca-Cola Sends A White Christmas to Singapore from Finland […]

December 11, 2017

How Event Production Can Fuel Online Content and Craft Brand Stories Along The Way

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Events and Experiential Marketing are a great way to engage with consumers but what about for generating content?  How do you make sure that your online community benefits from events IRL? It can seem easy to consider the benefits of attending an event or brand activation when you actually attend. How can you make sure […]

November 30, 2017

Everything Has Changed: The Future Of Marketing in 2018

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We are now living in a new media environment with regard to marketing. Consumers are the ones in control of how they’re marketed to, and they demand context and purpose. Using Context To Your Advantage Advertising is a one-way communication. Consumers aren’t into that anymore. They’ve got options. The future of marketing is all about […]

November 16, 2017

8 Creative Experiential Activations at SXSW 2017

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Check out these eight creative experiential activations at sxsw 2017. For those of you who didn’t get the chance to visit SXSW this year. It was a lot of fun, and there were lots of brands from all over representing in style. This year there have been tons of engagements and brand activations taking place […]

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