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Magic Leap is an augmented reality company that’s raised nearly 2 billion dollars without even demonstrating their product. The company says they will release a headset next year for developers, however they’re not about to tell us how much it’s going to cost or when it’s planning to shit the units. Magic Leap shows off […]
It’s almost 2018 people, we’re three years past hover boards and self lacing shoes and now entering the era of artificial intelligence, mixed reality, emotion detection, and more. Sometimes the ability to recognize what’s to come remains a large challenge amongst brands and marketers. It’s time to reflect back on what’s been working and get […]
10 Fun Christmassy Experiential Marketing Campaigns To Get In The Holiday Spirit Who doesn’t love a little fun for the Holidays? Check out these top 10 Christmas Inspired Experiential Marketing Campaigns to help get you in the Holiday Spirit. The Post Office Christmas Stamp Pop-Up Shop Coca-Cola Sends A White Christmas to Singapore from Finland […]
Events and Experiential Marketing are a great way to engage with consumers but what about for generating content? How do you make sure that your online community benefits from events IRL? It can seem easy to consider the benefits of attending an event or brand activation when you actually attend. How can you make sure […]
We are now living in a new media environment with regard to marketing. Consumers are the ones in control of how they’re marketed to, and they demand context and purpose. Using Context To Your Advantage Advertising is a one-way communication. Consumers aren’t into that anymore. They’ve got options. The future of marketing is all about […]
For those of you who didn’t get the chance to visit SXSW this year. It was a lot of fun, and there were lots of brands from all over representing in style. This year there have been tons of engagements and brand activations taking place all over the city of Austin, TX. Here are 8 […]
Food is bringing the flavor to experiential marketing activations. From Donut walls, to selfie pancakes we’ve got you covered.
Food has come a long way in experiential marketing…Now, thanks to the foodie culture and the food porn phenomenon, and wellness trends happening online,–what attendees at events eat and drink is often just as important as the brand messaging. Here are some examples of what brands are doing with food in experiential marketing: Baskin Robbins […]
In recent times, there have been great advances in technology and sources of inspiration which have came from all sorts of places, generating ideas for experiential campaigns. One of the real challenges for brands comes from looking at how to measure the success of an Experiential Campaign. It seems that advertisers haven’t had to look […]
Are eSports the New Major League Sport? Almost two years ago an event happened which drew 43 million eyes during the finals. That’s twelve million more than the NBA Finals. It wasn’t football, soccer, or baseball. It was League of Legends World Finals. Here’s a clip showing some of the action: The Popularity of […]
Generation Z is proving to be Diverse, open-minded, gender-neutral, dreamers, independent learners, do-gooders. The generation z population is growing and represents those 19 and under. This is going to represent about 40% of all consumers by 2020. It’s important as marketers that we truly understand them. Brand Experiences build brand love with Generation Z What’s […]
In a conforming world, what is it that your brand stands for? How are you authentic? When building your messaging strategy, many times, young brands typically ask themselves what do the customers want? In the world we live in today, consumers value authenticity more than ever before, and it’s really the brand’s job to ensure that […]
It’s interesting how always-on the world has become. We live in a hyperconnected world and customers expect brands to educate them on why they should be using their products. Sometimes it can be tough to break through all the noise happening all around us on a daily basis. Customers expect every brand touchpoint to be […]