Tag: Experiential Activation

June 14, 2016

M&M’s Celebrates 75 Years with a Unique Experiential Activation

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Celebrating 75 Years of Iconic Branding with a Unique Experiential Activation Consumers have familiarized the colorful personality of the M&M’s brand thanks to decades of memorable advertising and innovative marketing over the course of seventy-five years. March 3rd marked the 75th anniversary of the iconic candy brand and to celebrate, they launched an exciting experiential […]

February 12, 2016

The Future of Augmented Reality Might Be Here

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Meet Meta the augmented reality technology brand that has been capturing the attention of the world with the launch of their Meta Pro headset, which is being sold for around $3000. The augmented reality headset is aiming to bridge the gap between fully immersive virtual reality like the Oculus Rift and more subtle wearable devices […]

February 11, 2016

Product Sampling: How to use Samples to promote your Brand’s Products

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Apparently you can teach an old dog new tricks There’s always resistance to giving products away for free. You just never know if the end result will justify costs of the team building and the product itself. Product sampling isn’t a new concept however the concept still causes many problems for companies that make attempts. Typically […]

February 2, 2016

3 FUNDAMENTAL COMPONENTS OF AN EVENT MARKETING EXPERIENCE

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Event Marketing is no easy task. Learning to communicate with consumers can be difficult, especially when you have a complex audience. This is why experiential marketing campaigns can become highly effective in delivering and communicating with your audience. Here are three main components of event marketing that will help clearly communicate your message to your consumers. Stimulate […]

December 1, 2015

3 Tips for Extending the Reach of Your Content Marketing

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Content Marketing Content Marketing can be a challenging task to take on even for large brands and organizations. Giving a Content Marketing strategy to small business with a strict budget and little-to-no resources can be quite a battle. Even creating the Content itself can be quite the challenge, however it’s often what you do with the content […]

November 11, 2015

UberEvents for your next Experiential Activation

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So uber has launched UberEVENTS. Adding to their ever growing series of verticals, uber will now be providing rides specific to event producers and hosts of events and Experiential Activations. “Customize a guest pass with date, time, and promo code. Guests enter your code and request a ride. You decide how much you’ll pay.” This […]

September 29, 2015

How to Build the Perfect Product Launch with an Experiential Activation

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Have a great new service? New product ready to launch? Now that you’ve spent all that time thinking out your product offering, it’s time to think product launch! Winning product launches deliver sales momentum for the brand. It’s one of few opportunities to go from incremental to exponential sales numbers. Well executed launches are your […]

August 16, 2015

The Core Report | A Weekly Roundup

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EXPERIENTIAL MARKETING 1. Nestle Brings in Nude Baristas to Promote Their All Natural Creamer Walking into a coffee shop to find nude baristas dressed only in body paint is far from normal and quite distracting, to say the least. As part of Nestlé’s ‘CoffeeMate Natural Bliss’ all-digital campaign, the brand took over an Irving Farm […]

August 2, 2015

Scouting the Best Location for your next Experiential Activation

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Event Production and Experiential Marketing span nearly every part of the globe, but what are the best places to market to and why? Location, location, location. The location can be the most important component of your Experiential Activation. Where’s the best place to Activate? Firstly, It all has to do with your audience, where they are and why […]

July 16, 2015

Getting the most out of Sampling Campaigns and Experiential Activations

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Product sampling campaigns are some of our favorite projects to work on. They’re fun, and you get the opportunity to meet consumers face to face and listen to what they have to say about your product or service. Product sampling can be a critical component to your marketing plan. How can you make the most […]

July 14, 2015

Inside Bud Light’s Content Marketing Factory

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Bud Light has done it again with their second iteration of Whatever, USA, a Content Marketing Dream. This years experience had to bring out a couple new tricks to play. Last year Bud Light announced that it was going to be turning Colorado’s Crested Butte into the fictitious Whatever, USA for one weekend in September. […]

July 6, 2015

The Palm Breeze Launch Party gets Experiential at The Viceroy in Santa Monica, California

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If you have questions about event marketing, experiential marketing, pop-up shops, product launches, or just want to chat contact BeCore today!

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