Often times, wild and highly creative concepts and ideas can be difficult to explain with words. They tend to fail us at the most opportune moments. Two-dimensional images can still help us conceptualize ideas but nothing like a fully-immersive three dimensional experience.
VR or Virtual reality is no longer an idea restricted to science-fiction movies: it is available right now. Most importantly, Virtual reality can provide something new to the attendees of various types of events
The Limitless Potential for Virtual Reality
VR has been widely described as a consumer product or even a gaming product, but event organizers may wish to start thinking of it as a tool to assist event engagement or other purposes. A virtual reality demo can be used to give people a fully realized and immersive experience, “showing” them in the truest sense of the word.
Other usage examples include demonstrations, for showing ideas that are too big to rely on imaginations alone. Architecture, for instance, would no longer need to be pitched in paper or model form; a VR experiences could be crafted to guide people around the completed project in incredible detail.
Think about the implications of shopping using Virtual Reality. Users can experience shopping for goods in a virtual world, giving users the ability to try things out, test driving a car, hover-board, or purchasing an item that needs to be seen or tested in the real world but is simply inaccessible, due to travel etc. Virtual Reality can help assist retailers in this fashion.
This amazing technology often makes its way into conferences and other meetings, and it doesn’t stop there – the potential for event production is limitless.
The Virtual Reality Market
The Virtual Reality Markets are expected to be valued at $150 billion globally by 2020, while by 2016 this will reside in the “single-digit billions”, according to research by Digi-Capital.
Perhaps the most popular VR technology is the Oculus Rift, which in itself holds a number of advantages for event implementation and is starting to see major brand adoptions of the technology such as Gear VR by Samsung.
What are the Limitations of Virtual Reality?
Past limitations include only being able to display the content to one individual at a time, however new technologies and improvements are allowing Virtual Reality to be utilized by multiple users simultaneously as well as displaying the experience in a public manner.
Check out the Interactive Air Race we implemented for Red Bull:
If you have questions about Virtual Reality Experiences for Events contact BeCore today, we’d love to help!