Experiential Marketing

Case study: Nike Go Skate Day NYC

0 Flares Twitter 0 Facebook 0 Google+ 0 LinkedIn 0 Pin It Share 0 Reddit 0 StumbleUpon 0 Email 0 0 Flares ×

award Nike Go Skate Day NYC

Gold Pro Awards Winner

CLIOSport Shortlist Nike Go Skate Day NYC

CLIO Sports Shortlist Winner

 

 

 

 

 

THE BRIEF: Collaborate with Nike to build a huge interactive experience to celebrate Go Skate Day in New York City

THE SOLUTION: We built a football field-sized skateboard park on a barge that was towed around to different locations in New York and Brooklyn. Designed by legendary skate architect Tim Payne, the park referenced many famous skate spots in New York that are no longer skateable: Brooklyn Banks, Pyramid Ledges, and others.

RESULTS: We hosted pro demos with the Nike SB team and invited skaters
from all over New York to come enjoy the park. We hosted over 3,000 skaters and spectators over the weekend. The barge was a focal point for social media communication as well as retail outreach, with skate shops all over the New York area involved in promoting the event. Photos from the event were posted live to a huge digital billboard at the corner of 34th Street and Seventh Avenue. Importantly, the park attracted kids from long distances who simply wanted a free place to skate. We built an iPad app to gather data and handle onsite registration.

1175 616148355071359 1563178925 n1 Nike Go Skate Day NYC

7184 616148591738002 535870595 n1 Nike Go Skate Day NYC

999007 616149371737924 462520425 n1 Nike Go Skate Day NYC

1000157 616148358404692 1157132237 n2 Nike Go Skate Day NYC

1001643 616149148404613 1904667174 n1 Nike Go Skate Day NYC

1002803 616627961690065 1760432461 n1 Nike Go Skate Day NYC

1011186 616148448404683 1080598792 n1 Nike Go Skate Day NYC

1011756 616148635071331 1630052373 n Nike Go Skate Day NYC

1012640 616149131737948 1974625249 n1 Nike Go Skate Day NYC

1013905 616148548404673 575289962 n1 Nike Go Skate Day NYC

1016107 616148388404689 154756073 n1 Nike Go Skate Day NYC

1016586 616627958356732 1770632263 n1 Nike Go Skate Day NYC

1017207 616149171737944 171665070 n1 Nike Go Skate Day NYC

InstagramNike1 576x1024 Nike Go Skate Day NYC

photo1 1024x768 Nike Go Skate Day NYC

0 Flares Twitter 0 Facebook 0 Google+ 0 LinkedIn 0 Pin It Share 0 Reddit 0 StumbleUpon 0 Email 0 0 Flares ×

Tags