1.) Know Your Time Zones: Geofilters are posted at PST (Pacific Standard Time). Pay attention to the timezone you are posting in! You wouldn’t want to burn through your budget without displaying
2.) Know your Target Zone: Make sure you properly target the right area. If your targeted zone is even a little bit off, you’re missing the target! You will blow through your budget and sadly, not have affected users with your great filter. Pay attention.
3.) Know your Audience: Make sure that if you’re looking to target a specific individual or group of individuals that firstly they’re going to be there. Make sure you target a large enough range around the area to ensure that these individuals actually see your filter. Know when they’re going to arrive, and where they will be.
4.) Test your Creative Prior to Launch: Make sure your creative works. Think about how it’s being used and where it’s being used. Otherwise, all your users will be snapping your mistake all night. Trust me, we did this breaking our Geo-Tag Virginity. It was embarrassing. We built our first snapchat geo-filter campaign to execute at one of our art parties. We built the creative thinking that it was a full image overlay. It wasn’t. Many embarrassing snaps ensued.
If you have questions about social media marketing, content marketing, experiential marketing or just want to say hello, contact us today.