Content Marketing
Content Marketing can be a challenging task to take on even for large brands and organizations. Giving a Content Marketing strategy to small business with a strict budget and little-to-no resources can be quite a battle.
Even creating the Content itself can be quite the challenge, however it’s often what you do with the content after it’s published that ultimately determines it’s effectiveness.
Here are 3 key distribution tactics that can help you distribute your content even further.
1.) Content Syndication
If you want to start reaching large audiences you can get your content to larger publishers who will distribute your content even further. Identify the publishers who share content that matches your target market interests. If you can provide value to the publishers, they will most definitely be glad to assist with distributing your content through a variety of means, weather that be RSS Feeds, Mobile Apps, Blogs, or Guests Posts. Publishers are always hungry for original content.
2.) Paid Promotions
Social Media platforms like facebook, instagram and twitter have proven to be highly valued assets to the modern content marketer as they’re a way to sail your content off to larger conversations to users who may not already been following you or subscribing to your content, however they’re also amazing platforms to run paid promotions or promoted content through. You can specifically target your audience, demographics and market verticals using facebook ads and help distribute your message to the ideal candidates.
3.) Curating Interesting & Related Content
The process of creating custom content marketing can get pricey, time consuming and delicate. Many brands struggle with having original content published on all their channels each and every day, which can lead to missed opportunities in engagement.
To overcome this, you should consider republishing, or curating content from thought leaders, publishers, social media influencers or any type of content that speaks to your audience. Adding a curation strategy to your marketing tactics can help get the attention of clients who are looking for a certain brand-character. Let your potential clients know what your brand likes, who you support or don’t. There may just be synergies on interest which can get the attention of prospects.
If you have questions about content marketing or experiential marketing be sure to contact BeCore today! Give us a ring today: 213-747-3123