PRIME DAY PUBG
What we did for
For Amazon's iconic Prime Day, BeCore allied PubG with Amazon Twitch. This 1000-person event was held in a warehouse decorated to mimic in-game environments, including PUBG props and interactive activities. Teams of players engaged in a tournament, live-streamed throughout the day. Guests immersed themselves in a treasure truck, themed food, and swag opportunities.
There's no better way to promote a brand than with an exciting musical show, which Deadmau5, without a doubt, provided.
Sixteen teams of four engaged in a day-long, live-streamed tournament, all of which could be viewed from the middle hangout area.
A themed food truck completed the guests' experiences, with meals specifically curated to the PubG vibe.
In-game features, outside world.
The rented warehouse was completely transformed as in-game PUBG Squad Showdown features were brought to life. These straight-from-the-game props and activities were unforgettable.
Anything but casual (gaming).
Between the Treasure Truck and live stream tournament, to the numerous celebrity musical guests and attendees, this event was atypical in all the right ways.