In The greatest TED Talk ever sold with humor and persistence, filmmaker Morgan Spurlock dives into the hidden but influential world of brand marketing on his quest to make a completely sponsored film about sponsorship.
Morgan hit on some great points about brands, and the value of transparency and authenticity.”What you start to realize, the idea of understanding your brand is a universal problem.”
“What I always believed., If you take chances, If you take risks, in risk comes opportunity. I believe when you push people away from that you’re pushing them more towards failure. When you train your employees to be risk averse, then you’re preparing your whole company to be reward challenged.
I feel that what has to happen moving forward, we need to encourage people to take risks, we need to encourage people to not be afraid of opportunities that scare them. Embrace fear, embrace risk, and ultimately we have to embrace transparency.
Today more than ever, a little transparency is going to go a long way.” Check out the Ted Talk!
Experiential Marketing and Content Marketing can be one of the most powerful, effective, and authentic ways to market to consumers today. It’s real, it’s transparent and consumers can see attributes of your brand in-person. They’re interacting with your brand directly. What’s incredible for us is Experiential Marketing can change the way that consumers look and engage in your brand and ultimately it can get them thinking and even challenge the way they look at the world.
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