Author: BECORE

April 25, 2017

We had a Blast at Base Camp during Coachella Music Festival

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So, what is Base Camp anyway? Base Camp is a private event hosted on a Farm Property in the desert of Thermal, California, situated just south of the Coachella Music Festival. The property is located 6 miles south of the Polo Fields and featured RV, tent + car camping, swimming, music, food, drinks, art and […]

April 19, 2017

Brands Activating at Coachella Win Big with Experiential

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The infamous music festival out in India, California has been growing attention since the minute it began. Coachella has steadily evolved into a celebrated cultural landmark for great music and positive experiences. The music festival stands as the world’s highest-grossing, quickly selling out of tickets and breaking attendance records each and every year. What’s interesting about Coachella is that […]

April 11, 2017

Brands are Leveraging Music Festivals to Strike a Chord

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Just what is it about Music Festivals that work so well? Music is one of those universal languages among mankind. Music festivals are a common thread that brings people of varying interests together to enjoy the rhythms and melodies of their favorite artists and acts. Brands have a very particular set of demographics they’re looking […]

April 10, 2017

Why Your Brand Should Try a Guerrilla Marketing Campaign

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Guerrilla Marketing and Experiential Marketing have proven to be highly successful marketing strategies. They require a high functioning level of creativity, flexibility and a willingness to take a little risk. One thing that this type of marketing doesn’t need is a massive budget. Clients often mention to us that they don’t have any money but they would […]

April 5, 2017

Tips For Choosing an Experiential Marketing Agency

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Experiential Marketing campaigns have always been an effective way to bring a brand’s products to the consumer where they are. Choosing an Experiential Marketing Agency for your brand can be a daunting task. Make sure you’ve Choosing an Experiential Marketing Agency for your brand can be a daunting task. Make sure you’ve run through the […]

April 1, 2017

5 Comic-Con Brand Activations We Love

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Why have your Brand Activations at Comic Con?   Why would you want to have your Brand Activation at Con-Con this year? Let’s just start out by taking a look at the popularity of the event by attendees. This figure has increased exponentially since the 90’s. Talk about a massive brand opportunity to connect with […]

March 29, 2017

10 New Technologies Brands are Using for Improving Experiential Activations

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 1.) Wi-Fi Zone Tracking / Event Analytics When a device such as an iPhone has Wi-Fi enabled it’s constantly searching for networks to connect to (that’s why you can see a list of networks nearby). To do this the phone sends out what’s called probe requests that contain information about the phone such as its MAC […]

March 28, 2017

10 Ways Your Pop-Up Shop Can Make an Impact with Consumers

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Pop-Up Shops have become a tried and tested business strategy. It’s no secret that Pop-Up Shops fuel Consumer Engagement. We’ve compiled the Top 10 Ways that Pop-Up Shops make it happen for brands. 1.) YOU GO WHERE YOUR CUSTOMERS ARE Instead of purchasing or leasing a permanent retail space, go where the buzz is! Pop-Up Shops […]

March 24, 2017

The Benefits of Product Sampling at a Brand Activation

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Product Sampling. Perhaps one of the best ways to connect with consumers today and it’s not on the app store. We encourage clients to hand out product samples at nearly all experiential activations. If that’s not applicable, giving away useful free swag that can assist consumers in finding love for client’s brands. Over 70% of […]

March 23, 2017

How Brands are using Experiential Marketing to Influence Consumer Buying

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Many brands today are using a tactic known as experiential marketing to aid in the creation of a positively memorable customer experience. Positive customer experiences have been proven to build brand loyalty and thus, drive sales. Unforgettable experiences leave a customer wanting to come back to do more business or refer their friends and family […]

March 1, 2017

Live Video Brings Your Brand’s Social Media Story to Life

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What is it about live video broadcast that fits into everyone’s lives so well? Everyone is only a swipe away from engaging. The formats biggest appeal isn’t about the size of the audience, but rather the nature of the audience itself. Strangely enough, often times the consumer’s or buyers of a particular product or service tend […]

February 9, 2017

Experiential Activations Are All About Sharing Brand Love

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Experiential Activations tap into consumers fear of missing out. The desire to live in the moment among millennials is quite compelling and provides brands with opportunities to define what this experience looks like. What will this content look like after it’s been shared? Where will it live? What does it do? While these brand activations […]

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