Author: BECORE

April 12, 2018

4 Key Principles of Successful Experiential Marketing Campaigns

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Many people agree that social network apps are contributing to social isolation but the rise of experiential marketing is suggesting that the world’s foremost social networks may be allowing businesses to engage audiences in new and authentic ways. These types of engagement focused strategies revolve around direct interaction with consumers, welcoming them into a multidimensional […]

April 3, 2018

Event Marketing Statistics, Trends and Experiential Data

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Who would doubt the power and effectiveness of live events and experiential marketing? 80% of marketers believe that experiential is critical to their brand’s success. That’s an impressive statistic. There are a lot of impressive statistics surrounding live events and experiential marketing activations. Check them out in the post below.     15 Interesting Statistics […]

March 27, 2018

WE TV Bridezillas Museum of Natural Hysteria

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We TV Brings Bridezilla’s Museum of Natural Hysteria to NYC New York City is home to some of the world’s most renowned museums and now there’s a new one coming to town. One that will appeal to tourists and locals alike, and anyone – groom, friend or family – who’s participated in or witnessed the […]

March 21, 2018

How Stranger Things Is Changing Experiential Marketing

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Experiential Marketing activations are known for taking consumers directly into the essence of the brand. In this case, the essence of the show. It seems all everyone is talking about these days is Stranger Things. With a mix of nostalgia, scares and fun, and over 16 million fans, the franchise has successfully merged modern marketing […]

March 15, 2018

5 Things To Consider with Shock and Awe Stunts and Marketing Campaigns

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In 2018 it’s safe to say that American culture more than ever, accepts the behavior, imagery and language that was once considered taboo in the past. Brand marketing strategies are following suit with increasingly provocative brand content and marketing campaigns. Shock and Awe Stunts and Marketing Campaigns can be an awesome way to convey a […]

March 7, 2018

Unique Technologies To Integrate Into Your Next Event

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Consumer engagement has been moving from traditional advertising and commercials to new digital and experiential methods of advertising products and services. In today’s post we’re going to explore the new, unique, and emerging technologies and strategies that brands and marketers should consider utilizing. Integration of Twitch into Experiential Campaigns Being that this is a video […]

March 6, 2018

Do You Want to Win Over Customers? Appeal to Their Emotions with Experiential Marketing

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Let’s be honest. None of us are fundamentally rational in our decision making when it comes to shopping. Flashy gimmicks, big signs, bright colors and loud noise have been the typical go-to for brands hoping to narrow customer decisions in retail. How does irrational shopping mix with the growth of retail data-driven marketing?   Data […]

March 2, 2018

Story Telling: How Experiential Marketing Crafts Brand Narrative

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Many people ask what’s so effective about Experiential Marketing? Consumers crave experiences. They don’t want to be told what to do. They want to learn on their own. Experiential Marketing gives brands an opportunity to show consumers how they’re going to enjoy their products   When a brand can thoughtfully and seamlessly intercept a consumer’s […]

March 1, 2018

XBOX CREATES FREE BARBERSHOP FOR N.B.A. All-Star Weekend 2018

Microsoft xBox Barbershop - Experiential Marketing Agency based in Los Angeles and New York City

Xbox hosted a barber shop at One Court, a series of activations presented by the National Basketball Players Association. Throughout the day, players such as James Harden played xbox’s latest games, while celebrity barbers Jayr Mallari and Marcus “Reggae” Smith offered free haircuts. BizBash covered the event in their post, “22 Creative Ways Brands Celebrated […]

March 1, 2018

How to Increase Your Event Engagement using Influencer Marketing and Micro-Influencers

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Today we live in a connected world, a social media world. Brands recognize the need to be present on social channels. With today’s social media algorithms, there’s less content seen from brands and prioritization for individuals creating valuable content. So how do you bypass the algorithms and ad spend required to remain a part of […]

February 28, 2018

How Artificial Intelligence Will Impact The Event Industry

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I’m sure you’ve been hearing all the buzz surrounding the recent popularity of artificial intelligence. Companies have been making massive investments across the world into artificial intelligence. There is plenty of information that’s been published in technology journals about the promises it wishes to deliver, and the fears people have associated with A.I. So how […]

February 26, 2018

10 Ways Experiential Marketing Can Benefit Your Company

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Experiential Marketing can be an excellent tool for engaging with consumers. Great experiences create unique impressions among consumers. Why not create a more engaging and interactive campaign that actively includes your customer in your marketing? Here are 10 ways Experiential Marketing can benefit your company. 1.) Experiential Marketing generates and curates content for your brand […]

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