Author: BECORE

March 24, 2017

The Benefits of Product Sampling at a Brand Activation

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Product Sampling. Perhaps one of the best ways to connect with consumers today and it’s not on the app store. We encourage clients to hand out product samples at nearly all experiential activations. If that’s not applicable, giving away useful free swag that can assist consumers in finding love for client’s brands. Over 70% of […]

March 23, 2017

How Brands are using Experiential Marketing to Influence Consumer Buying

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Many brands today are using a tactic known as experiential marketing to aid in the creation of a positively memorable customer experience. Positive customer experiences have been proven to build brand loyalty and thus, drive sales. Unforgettable experiences leave a customer wanting to come back to do more business or refer their friends and family […]

March 1, 2017

Live Video Brings Your Brand’s Social Media Story to Life

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What is it about live video broadcast that fits into everyone’s lives so well? Everyone is only a swipe away from engaging. The formats biggest appeal isn’t about the size of the audience, but rather the nature of the audience itself. Strangely enough, often times the consumer’s or buyers of a particular product or service tend […]

February 9, 2017

Experiential Activations Are All About Sharing Brand Love

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Experiential Activations tap into consumers fear of missing out. The desire to live in the moment among millennials is quite compelling and provides brands with opportunities to define what this experience looks like. What will this content look like after it’s been shared? Where will it live? What does it do? While these brand activations […]

January 13, 2017

Slow Down and Enjoy The Experience, Human

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Digital Media and Technology has without argument improved the quality and experience of our lives. The only drawback is that it has disconnected us physically. Not to point any fingers, because I’m guilty of looking down at my mobile device more than anyone. In a recent survey, consumers between the ages of 18 and 44, an […]

December 12, 2016

Create your own Arduino Controlled LED Strip Holiday Lighting and Rival Griswold This Christmas

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  Is your house on fire, Clark?   Let’s be honest, with the prices dropping so steadily on LED strip lighting, the ability to be able to set-up your own fun holiday lighting is getting more feasible every day. The Arduino UNO board makes for a pretty excellent DIY lighting controller. For this year’s holiday project, […]

November 28, 2016

How TEDxLA Inspires Action Using Experiential

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Going from a State of Mind to a State of Being with Experiential Typically when we think about creating change in our community we think of it in terms of what we can do individually. While this is great and can create positive change, it’s simply not enough. We need to start thinking about how we […]

November 18, 2016

What is LED Pitch or Pixel Pitch and what implications does it have on Event Production?

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What is LED Pitch or Pixel Pitch and what implications does it have on Event Production? The pitch of a LED screen defines the distance between the pixels, expressed in MM, otherwise known as millimeters. This determines the characteristics and performance of a LED screen. -The smaller the pitch, the shorter the minimum viewing distance, […]

November 15, 2016

The Marketing Brilliance of Snapchat’s Spectacles

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What’s cooler than the idea of sharing experiences with the people you care about? Snapchat just released a new technology dubbed, Spectacles. Basically, they’re some super sweet sunglasses with a smart integration into your smartphone via Bluetooth. They’re only sold out of their custom-made vending machine, Snap bot, which looks like something from another planet. […]

August 10, 2016

Guinness World Records Create Incredible Experiences

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Consumers get bored easily, especially millennials. They’re looking to their brands to deliver world-class experiences, and if they’re not at the event, they expect some very engaging content to consume on their smartphones, tablets, and laptops. Guinness World’s Records has just the solution. What better way to build just that than by setting a Guinness […]

July 25, 2016

10+ Great Experiential Marketing Examples

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Find out how BeCore produces some of the top Experiences for brands like YouTube, Google, Microsoft, xBox, Nike, Palm Breeze and more! If you’re looking for some great examples of experiential marketing, look no further. 10+ Experiential Marketing Activations at SXSW 2016 YouTube Dude Perfect 2016 in Tompkins Square Adobe Passport to Creativity in Downtown […]

June 27, 2016

Why Customer Experience is King

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We live in a people-focused economy, where experience and human connection trump price and feature. Consumers today have more options than ever before! Not only do consumers have unlimited options, they’re also aware of the plethora of options in the marketplace. How is it possible that bad customer experiences still exist? The Internet and online […]

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