BeCore is in AdWeek with Mike’s Hard Lemonade!

Mike’s Hard Lemonade broke a World Record by Blowtorching 50,000 candles on a gigantic cake in downtown Los Angeles at the BeCore Headquarters. This was a total of 1628 candles over the standing world record!

To celebrate their 17th birthday, Mike’s hard Lemonade opened a public challenge to help them get up to 50,000 more likes. With each new like they would light one candle on the cake.

IMG_4790 Mike's Hard Lemonade World Record

Mike's Hard Lemonade World Record

Mike's Hard Lemonade World Record Mike's Hard Lemonade World Record

Mike's Hard Lemonade World Record in Los Angeles, California

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Mike's Hard Lemonade World Record

Mike's Hard Lemonade World Record Los Angeles, CA

BeCore in AdWeek with Mike's hard lemonade

Mike’s Hard Lemonade partnered with Los Angeles Based BeCore to help produce the world record. BeCore has to this day created 5 world records for clients so far and counting.

If you have questions about experiential marketing, content marketing, social media marketing, pr-stunts or just want to say hello contact us today at BeCore.