Category: Blog

August 16, 2018

2018 Festival Update: Our Top Picks for The Year’s Remaining Events

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With Coachella, Outsidelands, and Bonnaroo in our rear view window, what’s up next on the festival schedule that’s worth checking out? It all depends on what you’re looking for. It’s incredible how fast this summer is going, but we’re not done having fun just yet. There are major festivals still on the slate. We’ll give […]

August 10, 2018

Experiential Marketing and Gaming: Why Games are Expanding Marketing Efforts Beyond the Digital World

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You may have noticed a significant push in the experiential marketing world to promote video games in real life, providing experiences beyond the digital landscapes provided by the games. Why are companies spending money to give fans an experience outside of the worlds that they have created? What’s the value of a llama placed in […]

August 2, 2018

WHAT TO CONSIDER WHEN WORKING WITH AN INFLUENCER AT YOUR NEXT EVENT

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When you really think about it, we are being influenced every day!  Almost all of our decisions are influenced by something or someone.  We are influenced through, word of mouth, seeing a branded billboard, or scrolling through social media. Is that not the reason you are having an event in the first place? You want […]

July 27, 2018

My Super Sweet (Summer) Intern Experience: Event Marketing featuring DeadMau5

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My experience at BeCore thus far has been one like a kid in a candy store. Since I’ve laid eyes on it and learned more, I want to touch, see, look under, over, and around everything… I want a taste of everything. Walking in, you are greeted by the sound of trickling water and beautiful […]

July 20, 2018

Mixed Reality and Experiential Marketing: How to Blend Realities to Create an Unforgettable Experience

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You’ve heard of Virtual Reality, and are familiar with Augmented Reality, but what is Mixed Reality? Mixed Reality is the most recent development in reality technologies, and can be confusing, so let’s define all three first: Virtual reality (VR) places users in a 100% artificial digital environment (like Oculus Rift content). Augmented reality (AR) uses […]

July 12, 2018

Beyond The Streets LA Review: Recapping the BeCore Team Art Trip

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Recently the BeCore team had the opportunity to take a team bonding trip to the Beyond The Streets exhibition in Downtown LA. As an experiential marketing agency, we felt the “event” side of the exhibition, but it also feels like a culturally significant museum with 50 years of art in one setting. The exhibit has […]

July 6, 2018

5 Things to Consider When Hosting Events in a Non-Traditional Venue

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Rumor has it you’re considering running your next experiential marketing event in a… well lets just say a “nontraditional venue”. We’re talking about hosting your event in the jungle, in a basement, a private island or on a pier, or maybe just away from traditional event spaces in a park or on a rooftop. We commend you […]

June 22, 2018

Workplace Benefits of the Side Hustle: Exploring Your Passion, an Interview with Jen Fisch

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In the typical agency world, the average turnover rate is one and a half years.  In the creative department at BeCore, the average tenure is five years. The difference? BeCore encourages and celebrates creative endeavors outside of the office. Allowing people to explore their passions is a very real strategy for keeping people happy and […]

June 12, 2018

The Increasing Role of Live Streamed Video In Experiential Marketing Activations

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Your brand is in the process of planning the perfect event, and you’re left with a choice: to stream or not to stream? Great question. The simple answer? It depends. There are pros and cons to live streaming, and we’re happy to walk you through both sides! But first, is it “live streaming” or “livestreaming”? […]

May 21, 2018

Why Brands Incorporate Gamification into their Experiential

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Gamification and experiential are a match made in marketing heaven. Introducing a gaming element to your campaigns increases interactivity and lets you engage with prospects via their personal devices. So What’s Up with Gamification?   There has been research published which suggests that gamification will have a huge influence on technology and marketing in the […]

May 7, 2018

Human Experiences: The Importance of Brand Ambassadors in Experiential

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Today we’re going to discuss the importance of brand ambassadors. For the majority of businesses getting the word out about their business is absolutely essential to success. There’s a lot of different ways that you can go about promoting your brand in order to raise awareness. Sometimes, advertising and sales can come off as if […]

May 4, 2018

Everything You Need To Know About Event Data

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Data is only as powerful as the insights you discover.  It’s important to understand the DNA of communities, understanding their trends, their people, and understanding what influencers are there. It’s absolutely critical to understand the trends and movement of the community, as this DNA continues to evolve. We have to learn and understand how these […]

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