Brands Activating at Coachella Win Big with Experiential
The infamous music festival out in India, California has been growing attention since the minute it began. Coachella has steadily evolved into a celebrated cultural landmark for great music and positive experiences. The music festival stands as the world’s highest-grossing, quickly selling out of tickets and breaking attendance records each and every year.
What’s interesting about Coachella is that it attracts a multigenerational audience, boasting a decorated roster of living legends, current DJ’s, pop-stars and even politicians. Last year main stage featured artists Guns-N-Roses, Ice Cube, LCD Soundsystem, Run the Jewels and Calvin Harris. Coachella has a magical way of connecting different cultures and genres through the power of music, the universal language. For brands looking to leave an everlasting impression on consumers, and more specifically, millennials, this is the place to do it.
What are brands doing at Coachella?
McDonald’s and Chevrolet’s Pool Party & Playhouse
Boasting a mega collaboration of brands, the two created an environment with snacks, beverages, and really fast cars, where attendees could experience the Corvette’s ability to go from 0-120. They built a giant #LoveDriveVIbe adult sized ball pit.
Spotify’s #WeWereThere Campaign
Alright festival goers, how does a mirage like air-conditioned oasis sound? Sign us up. Using RFID technology Spotify developed an experience where attendee’s with a Spotify RFID band could journey around the festival and based on where they checked into or who they watched perform, it would curate customized playlists based on this information, creating unique playlists based on the individual’s journey throughout the festival.
Heineken built their own experiential and threw a Party Featuring DJ Craze
Lacoste Live Desert Pool Party
For Lacoste’s fourth year at Coachella, they brought their very own Pool party to a private estate near the festival grounds. The awesome event included an art installation that invited guests to shoot a paint covered tennis ball at a massive polo shirt called Polo Gigante.
Pandora Indio Invasion
Pandora created their very own side party outside of Coachella with DJ’s, Pool Parties, Ping-Pong, Basketball, Bars and more.
If you have questions about experiential marketing or event production, contact BeCore today!
Hit us up! We’d love to partner with you.