Cotton x Rue La La

SUMMER POP-UP

What we did for

Cotton x Rue La La

For Rue La La's Summer of Cotton Collection, BeCore crafted a three day-long pop-up shop on Boston's iconic Newbury Street. The showcase brought fashion to life, featuring a live mannequin model displaying outfits and accessories. Guests were treated to candy bars, personalized sketches by a fashion illustrator, and a living flower wall.

Cotton x Rue La La ambassadors worked hard to provide try-ons and stock for the bustling pop-up shop attendees.

A living flower wall allowed guests to take a commemorative GIF, the keepsake which was then sent to their phone.

On site was a professional fashion illustrator that gave guests stylized live sketches of themselves.

Summer Collection Showcased in Style

1,900

Guests

$22.2K

Total Sales

217M

Social Impressions

Outfits, accessories, impressions.

The live mannequin demonstrated some of the summer's hottest trends in outfits and accessories, giving attendees the chance to feel inspired as they perused the store.

Fabricating something new.

The pop-up shop featured three distinct vignettes. While the store itself was innovative, it also drove unique and original social media impressions.