Cotton x Rue La La
SUMMER POP-UP
What we did for
Cotton x Rue La La
For Rue La La's Summer of Cotton Collection, BeCore crafted a three day-long pop-up shop on Boston's iconic Newbury Street. The showcase brought fashion to life, featuring a live mannequin model displaying outfits and accessories. Guests were treated to candy bars, personalized sketches by a fashion illustrator, and a living flower wall.
Summer Collection Showcased in Style
1,900
Guests
$22.2K
Total Sales
217M
Social Impressions
Outfits, accessories, impressions.
The live mannequin demonstrated some of the summer's hottest trends in outfits and accessories, giving attendees the chance to feel inspired as they perused the store.
Fabricating something new.
The pop-up shop featured three distinct vignettes. While the store itself was innovative, it also drove unique and original social media impressions.