Cotton x Rue La La


What we did for

Cotton x Rue La La

For Rue La La's Summer of Cotton Collection, BeCore crafted a three day-long pop-up shop on Boston's iconic Newbury Street. The showcase brought fashion to life, featuring a live mannequin model displaying outfits and accessories. Guests were treated to candy bars, personalized sketches by a fashion illustrator, and a living flower wall.

Cotton x Rue La La ambassadors worked hard to provide try-ons and stock for the bustling pop-up shop attendees.

A living flower wall allowed guests to take a commemorative GIF, the keepsake which was then sent to their phone.

On site was a professional fashion illustrator that gave guests stylized live sketches of themselves.

Summer Collection Showcased in Style




Total Sales


Social Impressions

Outfits, accessories, impressions.

The live mannequin demonstrated some of the summer's hottest trends in outfits and accessories, giving attendees the chance to feel inspired as they perused the store.

Fabricating something new.

The pop-up shop featured three distinct vignettes. While the store itself was innovative, it also drove unique and original social media impressions.


Welcome to BeCore.

For 20 years, we’ve helped strengthen and celebrate communities and connection through live events. While times have certainly changed recently, our innate desire for human connection has not.

In recent years, live experiences have benefited greatly by implementing digital extensions. We’ve captured & shared interesting content, streamed experiences on Twitch, Mixer, and Facebook Live. We’ve developed unique approaches to utilizing Zoom, Teams and other channels.

We’ve leveraged social influencers and helped spread our client’s message to a much wider audience than to just those who can physically attend an event.

The current climate requires a ‘digital’ only experience. And one that doesn’t forfeit the kind of engagement and interaction that in person experiences offer.

With our creativity, expertise in project management and experience in amplifying reach through digital means, we’d like to help you connect with your audience in these times.

Click here to drop us a line. We’ve got examples to inspire and ideas to share!