The idea of creating a unique brand experience has been becoming more and more palatable as digital advertising as we know it is decaying. The ability for brands to deploy methods of impressionability among consumers is becoming increasingly difficult. No longer are the days where a simple display ad will gain the interest of intelligent, well-read, and well-researched consumers. Brands now need new methods which can deliver the ultimate in memorable experiences which will stay with them for years to come. Enter Experiential Marketing. What better way to connect with consumers than to create a unique brand experience?
So what is one of the best ways to connect with consumers using experiential marketing? It all depends on your audience. Who are they? What is it that interests and engages them? Many young consumers today are heavily interested and influenced by technology and there are some truly remarkable things happening today in creative technology. Touch screens, engaging visuals, interactive photo experiences and 3D Printing. So how is it that we as marketers can help connect the dots? Integrating these technologies into your brand experiences in ways that highlight your brand.
People love takeaways. Whether it be free swag like bracelets, hats, t-shirts or let’s say a custom 3-d printed good, a photo, even a video or animated gif. The possibilities are endless.
3D Printing for Experiential Marketing and Brand Activations
Custom-made 3d Printed Candy anyone? Yes, please!
Customized Photo Experiences for Events
Everyone loves taking pictures. Have a little extra fun with this augmented reality photo station that makes you look like you’re snowboarding!
Virtual Reality Experiences for Events
Virtual Reality Experience at NASCAR
Virtual Reality Experience at Red Bull’s NACS Atlanta Activation. Consumers love taking a dive into the virtual world at events across the country.
Custom Made Mobile Apps for Events
We custom made Nike some special software to help keep score at a Table Tennis competition.
Social Media Vending for Events
Nike created a unique social currency vending machine for Nike + users.
Action Sequenced Video and Photo Booths for Events
Interactive Projection Mapping for More Information / Product Sampling
EEG Sensors / Brainwaves
An electroencephalogram (EEG) is a test that detects electrical activity in your brain using small, flat metal discs (electrodes) attached to your scalp. Your brain cells communicate via electrical impulses and are active all the time, even when you’re asleep. This activity shows up as wavy lines on an EEG recording.
Open a virtual can of Red Bull with EEG / Brainwave technologies.
If you have questions about creative technology for events, experiential marketing or are interested in working with experienced marketers to help create your next brand activation, contact BeCore today! We’d love to chat. If you’re looking for more experiential marketing inspiration head over to experientialmarketingnews.com for more news and inspiration.