Every interaction, touch point, or engagement your customer has with your brand is an opportunity which can be used to make an impression.
Every interaction, touch point, or engagement your customer has with your brand is an opportunity which can be used to make an impression. How are you utilizing that opportunity? Experiential marketing enables customers to experience a brand in a personal and purposeful way that they cannot experience on social media or on the internet.
Personalized one to one engagement goes beyond mere brand awareness. Experiential is all about, touching, feeling, tasting and experiencing a brand.
There are some considerable factors driving the evolution of experiential marketing.
1.) The experience economy continues to fuel brand activations
Millennial consumers prefer experiences to products. Not only do they crave experiences, things like music festivals, movies, eating out, parties, etc but they also prefer personalized experiences. Experiences catered specifically to them, and them alone. Experiences help shape our identity, who we are, what makes us feel more connected. The majority of millennials desire to increase their spending on experiences and will continue to do so.
2.) Data is changing the way we market to consumers
As brands begin focusing their attention on the ROI of experiential, they’re constantly searching for more advanced data solutions that give them actionable insights, which can help them improve their campaigns over time. The greater the understanding of the consumer and the impact your experiential campaign is having on them, the better your improvements will be in the future.
3.) Experiential is now viewed as a key component of marketing strategies
Brands understand that what they deliver to customers must be consistent, valuable and relevant across all their marketing channels to create one seamless, cohesive experience. The customer experience is number one.
If you have questions about event production, experiential marketing, pr stunts, or product sampling contact BeCore today! We’d love to partner with you!