The Rise of Digital Gaming: Are eSports The Next Major League Sport?

October 6, 2017 / BECORE / Blog / 0 Comment

Are eSports the New Major League Sport?   Almost two years ago an event happened which drew 43 million eyes during the finals. That’s twelve million more than the NBA Finals. It wasn’t football, soccer, or baseball. It was League of Legends World Finals. Here’s a clip showing some of the action: The Popularity of […]

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Are eSports the New Major League Sport?

 

Almost two years ago an event happened which drew 43 million eyes during the finals. That’s twelve million more than the NBA Finals. It wasn’t football, soccer, or baseball. It was League of Legends World Finals.

Here’s a clip showing some of the action:

The Popularity of Digital Gaming and eSports

Video games have always been popular in culture around the world. Taking it to a competitive level is an entirely new concept as a spectator sport. These events draw in thousands of people from all over. Major sports networks like ESPN, Fox, The Big Ten Network and MLB Advanced Media started broadcasting these competitions. Sometimes major gaming companies like EA Sports, Riot and Blizzard parter with these gaming broadcasters.  This makes gaming a wonderful avenue for brand sponsorship, advertising and marketing.

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eSports Studio Pre-Launch Party

 

eSports Marketing Agency in Los Angeles, California - BeCore Experiential Marketing Agency
From the Microsoft eSports Studio Pre-Launch Party

What’s driving this sort of success in esports?

Everyone plays games. The width of the demographic is unimaginable. Many spectators enjoy watching other people play finding the competitive culture immersive and entertaining, similar to how people have watched traditional sports.

One of the key attractions is that anyone can play the same games as the gaming stars. There’s millions of people who play games like Overwatch, League of Legends, and Dota2. They’re able to play these same games in their own homes with familiar techniques. Being so familiar with the games, a lot of at-home players stay interested in watching elite players in real time.

Experiential Marketing Agency based in Los Angeles, California
From the Microsoft eSports Studio Pre-Launch Party

 

How are people watching eSports online?

Many gaming spectators tune into Twitch.tv. Twitch is a personal streaming service that specializes in video game streams. Twitch allows their users to actual self-broadcast their own gameplay while also sponsoring and hosting esports competitions and other video game shows. Twitch was eventually purchased by Amazon for a Billion dollars. Yes, that’s billion with a capital B.

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