We all know that it can be difficult reaching consumers amid their jam-packed schedules of daily life. This can make it challenging for brands to find the right time to connect without being bothersome. There really are virtually limitless options given some creative thinking. There’s always an opportunity for a brand to present itself during the hustle and bustle that can provide consumers with the value which may save them time in their day.
What is the average timing and schedule look like for your brand’s consumer? Most workers listen to some form of media on their way to the office, engaged with email or an internet browser as soon as they reach the office. Typically once a consumer has gone to lunch, they’re going to be traversing for at least an hour to and from lunch at noon.
How to Engage Consumers during their Daily Commute
1.) Product Sampling in Key Locations
Think sidewalks, bus stops, buses, trains, near parking lots etc. Give them a product that helps them get through their day. Provide tangible value to the consumer, don’t give them something they’re not going to want to use or throw away.
2.) Add Value in a Commuters Journey
With so many places to find commuters during the business week, and understanding that they’re all limited on time, it’s easy to find a way to add value to a commuters journey. How about coffee in the morning? Newspaper? Sunglasses on a bright day? How could your brand add value to the commuter’s journey throughout the work day?
3.) Take Commuters Somewhere Else
Tourism? Travel? Learning abroad? Airlines? With the monotonous nature of work every day, why not take your consumers somewhere different on their regular route. With the advent of modern technologies like Augmented Reality and Virtual Reality, brands can take consumers to a new place to experience new things on their daily commute.
4.) Connect with Consumers at Work
Spotify, Pandora, Facebook, Instagram, Gifting, The possibilities are endless, it just depends on when you’re looking to target consumers and if the best time to connect with them is when they’re at the office there are certainly plenty of mechanisms.
If you have questions about Experiential Marketing, Virtual Reality, or Pop-Up Shops, contact BeCore today.