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It’s almost 2018 people, we’re three years past hover boards and self lacing shoes and now entering the era of artificial intelligence, mixed reality, emotion detection, and more. Sometimes the ability to recognize what’s to come remains a large challenge amongst brands and marketers. It’s time to reflect back on what’s been working and get […]
10 Fun Christmassy Experiential Marketing Campaigns To Get In The Holiday Spirit Who doesn’t love a little fun for the Holidays? Check out these top 10 Christmas Inspired Experiential Marketing Campaigns to help get you in the Holiday Spirit. The Post Office Christmas Stamp Pop-Up Shop Coca-Cola Sends A White Christmas to Singapore from Finland […]
Events and Experiential Marketing are a great way to engage with consumers but what about for generating content? How do you make sure that your online community benefits from events IRL? It can seem easy to consider the benefits of attending an event or brand activation when you actually attend. How can you make sure […]
We are now living in a new media environment with regard to marketing. Consumers are the ones in control of how they’re marketed to, and they demand context and purpose. Using Context To Your Advantage Advertising is a one-way communication. Consumers aren’t into that anymore. They’ve got options. The future of marketing is all about […]
CMO’s expect to funnel up to 50 percent of their marketing budgets into brand experiences, according to a 2017 Freeman study. These brand leaders are recognizing that people don’t wish to be bombarded by ads. What they want are authentic interactions with companies. They want experiences with their brands. That’s where experiential marketing comes in. […]
1.) Make your experience sharable for attendees Create a unique AR experience which integrates your product. One of the coolest things about augmented reality is that it can be used virtually anywhere. Make a unique experience for visitors which highlights your product and allows for them to share it with their friends on social media. […]
Food is bringing the flavor to experiential marketing activations. From Donut walls, to selfie pancakes we’ve got you covered.
Food has come a long way in experiential marketing…Now, thanks to the foodie culture and the food porn phenomenon, and wellness trends happening online,–what attendees at events eat and drink is often just as important as the brand messaging. Here are some examples of what brands are doing with food in experiential marketing: Baskin Robbins […]
Define Your Specific Goals Make sure that you state your goals and define them in detail. Don’t write a goal like, increasing brand awareness. State exactly what it is you want to happen. Like give out 1500 sample products to consumers within x area at x event. Make sure you’re specific in defining the timing […]
Why is it that Experiential Marketing is so effective in attracting younger people? The way we see it, younger people today are spending their money in vastly different methods than people that came before them. Similar to their older siblings, the millennials, there are those who favor collecting memories and experiences as opposed to material […]
In recent times, there have been great advances in technology and sources of inspiration which have came from all sorts of places, generating ideas for experiential campaigns. One of the real challenges for brands comes from looking at how to measure the success of an Experiential Campaign. It seems that advertisers haven’t had to look […]
Generation Z is proving to be Diverse, open-minded, gender-neutral, dreamers, independent learners, do-gooders. The generation z population is growing and represents those 19 and under. This is going to represent about 40% of all consumers by 2020. It’s important as marketers that we truly understand them. Brand Experiences build brand love with Generation Z What’s […]
What’s E-Sports All About? A couple of years ago, the word eSports would have raised some eyebrows. The culture of gaming definitely was thriving but it was a different environment. There were a lot of people who just liked playing games for fun. Out of nowhere, the eSports industry materialized after decades of passionate […]