Why is it that Experiential Marketing is so effective in attracting younger people?
The way we see it, younger people today are spending their money in vastly different methods than people that came before them. Similar to their older siblings, the millennials, there are those who favor collecting memories and experiences as opposed to material things. It’s important to these consumers to be able to share these experiences with their peers.
Music Festivals, Art Exhibitions, Concerts, E-Sports Events, these are all potentially attractive ways for the younger groups to spend their money and Generation Z is also likely to go out of their way to promote these events they’re attending online.
Here are the top reasons why Experiential Marketing is so effective in attracting younger consumers to brands:
1.) Create a sensory experience for customers
Experiential marketing allows consumers to engage with products or services and develop connections with them. It gives your customers a sensory experience. Physical experience create memories. Experiential Marketing can engage all five senses. Traditional advertising simply can’t replicate this. Experiential also gives customers a chance to interact with your product or service directly and make a decision themselves. They’re not being told how to perceive this, they get to try it themselves.
2.) Set your brand apart from the rest
Brands build credibility with consumers by offering quality products and services. Don’t forget about the consumer experience! Exceptional customer service is a must! The most successful brands have a certain unique quality to them. Whatever that is your brand, make sure it stands out!
3.) Experiential increases conversion
Many businesses tend to stay away from live events. It’s a big production, there’s a lot of investment financially, as well as from a logistical and staffing perspective. It’s easy for a brand to get scared, when they’re so comfortable to paid ads. This is a mistake. Did you know that over 65% of brands believe their events are linked to increases in sales?
4.) Interact directly with customers
Usually, the closest interaction customers will have with their brans is through the company’s social media pages, like twitter, facebook, or instagram. Don’t get me wrong, there’s plenty of value in social media interaction, however when you’re building relationships with people, you can’t beat a conversation, a handshake, a moment of time to converse with someone. Experiential marketing is a great way to interact directly with customers, get input on your products and services and build strong, lasting relationships.
5.) Experiential Marketing provides opportunities to shock and awe
Experiential marketing provides a unique opportunity to show and awe consumers. There are so many ways that brands can do this whether it be a stunt or an innovative use of technology. It’s such an exciting time in technology right now, with the advent of artificial intelligence, the internet of everything, robots, social media and photography, a lot of these technologies can be used in events.
Generation Z also loves to share and participate in conversations. When you give consumers a photo opportunity with the option to share their Experience with peers like friends and family, you will be sure to leave a positive, and lasting impact. This is why photo experiences are such a hot hit in Experiential at the moment. Photo booths, photo printing, photo mosaics, social sharing, face morphing, face painting, if it involves taking a photo, these consumers love it.
Virtual Reality is a huge hit at the moment, like at this Windows 10 Experiential Activation!
If you have questions about Event Marketing, Event Production, or Experiential Marketing contact BeCore today! We’d love to partner with you!