Story Telling: How Experiential Marketing Crafts Brand Narrative
Many people ask what’s so effective about Experiential Marketing? Consumers crave experiences. They don’t want to be told what to do. They want to learn on their own.
Experiential Marketing gives brands an opportunity to show consumers how they’re going to enjoy their products
When a brand can thoughtfully and seamlessly intercept a consumer’s experience, providing value at a time when it’s desired most. This in turn generates a genuine emotion about a brand, and consumers will remember that experience and share that experience with their friends and family. Experiential Marketing activations offer value that lasts beyond the event itself, differing greatly from the value lifespan of an advertisement.
Using Context in Brand Experiences
Experiential Marketing is all about crafting experiences in context with the consumer. Speaking the same language. Integrating the brand at similar points of interest in valuable ways.
Experiences are Authentic
Nothing beats being face to face with the customer. Keep it real. Don’t just do things because it’s the trendiest thing around. Make sure that it communicates the brand vision at every step of the way. If it doesn’t make sense for the brand, don’t do it. Stay authentic to your brand vision.
Consumers Crave Experiences
People spend a lot of money and time on experiences. Consumers between the ages of 18-24 love music festivals, going out to bars, events, concerts, races and more. According to a recent study by eventbrite, 8 out of 10 millennials (82%) say they’ve gone out to a live event in the last year.
There are all sorts of opportunities for your brand to sponsor or take part in larger events which most likely house your ideal customers. Take the opportunity to allow your brand to use this momentum to craft your own unique experience for fans and new customers alike.
For this group of consumers, happiness isn’t as focused on possessions or status. Living a meaningful, happy life is about creating, sharing and capturing memories earned through experiences that span the spectrum of life’s opportunities.
Experiences shape identity
Someone I know once said, “all human knowledge can be summed up by experiences.”. Experiences build who we are and who we will become. Allow your brand to tell a story through consumer experiences.
Consumers now tell the brand story
Nowadays, consumers tell the brand story online through their own personal experiences on social media. Make sure your brand is telling a great story through the eyes of your consumer. Experiential Marketing Provides brands with an opportunity to craft those stories though unique sharable experiences throughout the course of the event.
Experiential Marketing can be a great way to help tell your brand story in a highly-sharable, hands-on way. It’s engaging, it’s interactive and it’s authentic. Experiential can detail how your brand communicates and engages with consumers while highlighting the product or service in the process. Let us know if you’ve got questions about experiential marketing! We’d love to partner with you! Contact BeCore today.
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