Experiential Marketing in 2014

If our calculations are correct, millennials will continue to demand experiential. It is estimated that generation Y will top over a hundred billion dollars next year.

This makes millennials a big target for brands this year. Millennials have seen it all. They live in the moment and far more inclined to be part of a brand if they have face-to-face interaction.

In 2014 we’ll see more PR / experiential collaboration to create awareness with the evolution of technology and social media. Experiential Marketing is now beginning to create large, valuable data about consumers and their behavior.

In our experience, one-on-one, face-to-face interaction give’s consumers a reason to give their honest opinion about services and products when asked, mostly because it feels natural.

We also believe that we will continue to see the integration and use of digital media in experiential to help gather intel and measurements on what builds success in experiential.

With the portable nature of iPads, these devices and proven time after time to be fit as the perfect in-booth activities. These devices can be used in a variety of fun, entertaining and meaningful ways and people love them. Booth visitors spend 6 MORE minutes of time at booths that they are able to interact and engage with. Those 6 minutes are enough time to gain a new loyal fan or engage a future customer.