Tag: Experiential Marketing

May 21, 2018

Why Brands Incorporate Gamification into their Experiential

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Gamification and experiential are a match made in marketing heaven. Introducing a gaming element to your campaigns increases interactivity and lets you engage with prospects via their personal devices. So What’s Up with Gamification?   There has been research published which suggests that gamification will have a huge influence on technology and marketing in the […]

May 7, 2018

Human Experiences: The Importance of Brand Ambassadors in Experiential

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Today we’re going to discuss the importance of brand ambassadors. For the majority of businesses getting the word out about their business is absolutely essential to success. There’s a lot of different ways that you can go about promoting your brand in order to raise awareness. Sometimes, advertising and sales can come off as if […]

April 20, 2018

How Experiential Marketing Targets Modern Consumers

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Millennials and younger generations have been spending their dollars in vastly different ways from the ones that have came before. Studies consistently demonstrate millennials prefer buying experiences to purchasing material possessions. They don’t need more stuff. In fact, they want less stuff. They crave more experiences. Why is this generation different from the one’s that […]

April 3, 2018

Event Marketing Statistics, Trends and Experiential Data

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Who would doubt the power and effectiveness of live events and experiential marketing? 80% of marketers believe that experiential is critical to their brand’s success. That’s an impressive statistic. There are a lot of impressive statistics surrounding live events and experiential marketing activations. Check them out in the post below.     15 Interesting Statistics […]

March 27, 2018

WE TV Bridezillas Museum of Natural Hysteria

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We TV Brings Bridezilla’s Museum of Natural Hysteria to NYC New York City is home to some of the world’s most renowned museums and now there’s a new one coming to town. One that will appeal to tourists and locals alike, and anyone – groom, friend or family – who’s participated in or witnessed the […]

March 21, 2018

How Stranger Things Is Changing Experiential Marketing

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Experiential Marketing activations are known for taking consumers directly into the essence of the brand. In this case, the essence of the show. It seems all everyone is talking about these days is Stranger Things. With a mix of nostalgia, scares and fun, and over 16 million fans, the franchise has successfully merged modern marketing […]

March 15, 2018

5 Things To Consider with Shock and Awe Stunts and Marketing Campaigns

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In 2018 it’s safe to say that American culture more than ever, accepts the behavior, imagery and language that was once considered taboo in the past. Brand marketing strategies are following suit with increasingly provocative brand content and marketing campaigns. Shock and Awe Stunts and Marketing Campaigns can be an awesome way to convey a […]

March 7, 2018

Unique Technologies To Integrate Into Your Next Event

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Consumer engagement has been moving from traditional advertising and commercials to new digital and experiential methods of advertising products and services. In today’s post we’re going to explore the new, unique, and emerging technologies and strategies that brands and marketers should consider utilizing. Integration of Twitch into Experiential Campaigns Being that this is a video […]

March 6, 2018

Do You Want to Win Over Customers? Appeal to Their Emotions with Experiential Marketing

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Let’s be honest. None of us are fundamentally rational in our decision making when it comes to shopping. Flashy gimmicks, big signs, bright colors and loud noise have been the typical go-to for brands hoping to narrow customer decisions in retail. How does irrational shopping mix with the growth of retail data-driven marketing?   Data […]

March 2, 2018

Story Telling: How Experiential Marketing Crafts Brand Narrative

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Many people ask what’s so effective about Experiential Marketing? Consumers crave experiences. They don’t want to be told what to do. They want to learn on their own. Experiential Marketing gives brands an opportunity to show consumers how they’re going to enjoy their products   When a brand can thoughtfully and seamlessly intercept a consumer’s […]

February 26, 2018

10 Ways Experiential Marketing Can Benefit Your Company

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Experiential Marketing can be an excellent tool for engaging with consumers. Great experiences create unique impressions among consumers. Why not create a more engaging and interactive campaign that actively includes your customer in your marketing? Here are 10 ways Experiential Marketing can benefit your company. 1.) Experiential Marketing generates and curates content for your brand […]

February 20, 2018

What Can Bourbon Teach You About Experiential Marketing?

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Experiential Marketing works extremely well for brands that can’t tell consumers about their product. Certain things just have to be seen, tasted, smelled, heard or felt to truly understand or to be believed. These are the details that can easily be missed in a traditional marketing campaign. You can’t simply tell consumers how great your […]

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