Tag: Experiential Marketing

March 24, 2017

The Benefits of Product Sampling at a Brand Activation

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Product Sampling. Perhaps one of the best ways to connect with consumers today and it’s not on the app store. We encourage clients to hand out product samples at nearly all experiential activations. If that’s not applicable, giving away useful free swag that can assist consumers in finding love for client’s brands. Over 70% of […]

January 13, 2017

Slow Down and Enjoy The Experience, Human

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Digital Media and Technology has without argument improved the quality and experience of our lives. The only drawback is that it has disconnected us physically. Not to point any fingers, because I’m guilty of looking down at my mobile device more than anyone. In a recent survey, consumers between the ages of 18 and 44, an […]

December 12, 2016

Create your own Arduino Controlled LED Strip Holiday Lighting and Rival Griswold This Christmas

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  Is your house on fire, Clark?   Let’s be honest, with the prices dropping so steadily on LED strip lighting, the ability to be able to set-up your own fun holiday lighting is getting more feasible every day. The Arduino UNO board makes for a pretty excellent DIY lighting controller. For this year’s holiday project, […]

November 28, 2016

How TEDxLA Inspires Action Using Experiential

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Going from a State of Mind to a State of Being with Experiential Typically when we think about creating change in our community we think of it in terms of what we can do individually. While this is great and can create positive change, it’s simply not enough. We need to start thinking about how we […]

November 18, 2016

What is LED Pitch or Pixel Pitch and what implications does it have on Event Production?

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What is LED Pitch or Pixel Pitch and what implications does it have on Event Production? The pitch of a LED screen defines the distance between the pixels, expressed in MM, otherwise known as millimeters. This determines the characteristics and performance of a LED screen. -The smaller the pitch, the shorter the minimum viewing distance, […]

November 15, 2016

The Marketing Brilliance of Snapchat’s Spectacles

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What’s cooler than the idea of sharing experiences with the people you care about? Snapchat just released a new technology dubbed, Spectacles. Basically, they’re some super sweet sunglasses with a smart integration into your smartphone via Bluetooth. They’re only sold out of their custom-made vending machine, Snap bot, which looks like something from another planet. […]

August 10, 2016

Guinness World Records Create Incredible Experiences

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Consumers get bored easily, especially millennials. They’re looking to their brands to deliver world-class experiences, and if they’re not at the event, they expect some very engaging content to consume on their smartphones, tablets, and laptops. Guinness World’s Records has just the solution. What better way to build just that than by setting a Guinness […]

June 27, 2016

Why Customer Experience is King

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We live in a people-focused economy, where experience and human connection trump price and feature. Consumers today have more options than ever before! Not only do consumers have unlimited options, they’re also aware of the plethora of options in the marketplace. How is it possible that bad customer experiences still exist? The Internet and online […]

June 15, 2016

Snapchat Launches Ads API Naming Advertising and Creative Partners

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Snapchat Finally Launches an API! Monday Snapchat announced the launch of its new API and named initial Snapchat API Partners. Adweek first reported the news on June 13, 2016. This marks the first time ads on Snapchat will be actually sold by third parties. Snapchat partners are divided into Ads Partners, which will develop software […]

June 14, 2016

3 Stupid Snapchat Custom Geo Filter Mistakes to Avoid at Events

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1.) Know Your Time Zones: Geofilters are posted at PST (Pacific Standard Time). Pay attention to the timezone you are posting in! You wouldn’t want to burn through your budget without displaying 2.) Know your Target Zone: Make sure you properly target the right area. If your targeted zone is even a little bit off, […]

June 14, 2016

5 New Features Announced at Apple WWDC 2016

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Apple just had their worldwide developer conference, running down all the new enhancements coming to the Apple product line which included updates to iOS, watchOS, tvOS, and Mac OS X. The biggest of changes is that they will all be dubbed macOS. Developer previews are being released now, Public Betas will be available sometime in […]

May 18, 2016

10 Great Examples of Experiential Marketing

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1.) Mike’s Hard Lemonade Guinness World Record What better way to celebrate Mike’s Hard Lemonade’s 17th Birthday than with some Experiential marketing? BeCore lit 50,000 birthday candles on a giant cake to win Mike’s the Guinness World Record for Most Birthday Candles lit ever! 2.) The Melt – World’s Largest Cheese Carving Celebrating the one […]

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