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For those of you who didn’t get the chance to visit SXSW this year. It was a lot of fun, and there were lots of brands from all over representing in style. This year there have been tons of engagements and brand activations taking place all over the city of Austin, TX. Here are 8 […]
While there are companies that market products by focusing on claims, whether they be true or false – newer, better, whiter, fairer, tastier – they forget that so is everyone else. That is why, the smartest brands are choosing to rely on experiential marketing to create new experiences, new ways to interact with customers. Especially […]
Beyond establishing brand loyalty, engaging consumers and evoking positive sentiment, experiential marketing is a huge financial win for brands. Compared to the old traditional marketing channels, experiential marketing offers incredible payoffs. History shows events make consumers significantly more likely to align themselves with your brand through purchases, tuning-in, or alignment. Every year the Event Marketing […]
CMO’s expect to funnel up to 50 percent of their marketing budgets into brand experiences, according to a 2017 Freeman study. These brand leaders are recognizing that people don’t wish to be bombarded by ads. What they want are authentic interactions with companies. They want experiences with their brands. That’s where experiential marketing comes in. […]
Savvy brands have been activating in experiential marketing for years and for many reasons. Event marketing and experiential activations create rich, emotional connections with consumers. It doesn’t matter if you’re referring to a large, big-beat event, brand sponsorship, guerrilla marketing activation or a pr stunt brands are generating new creative initiatives that demand consumer attention. […]
We’re big fans of the Adobe brand and their software packages which allow creative designers around the world to create amazing art, designs and projects which blanket the world every day from your coffee cup to the highway billboard, adobe is there at every step of the process. Here are the top 10 coolest technologies […]
1.) Make your experience sharable for attendees Create a unique AR experience which integrates your product. One of the coolest things about augmented reality is that it can be used virtually anywhere. Make a unique experience for visitors which highlights your product and allows for them to share it with their friends on social media. […]
Food is bringing the flavor to experiential marketing activations. From Donut walls, to selfie pancakes we’ve got you covered.
Food has come a long way in experiential marketing…Now, thanks to the foodie culture and the food porn phenomenon, and wellness trends happening online,–what attendees at events eat and drink is often just as important as the brand messaging. Here are some examples of what brands are doing with food in experiential marketing: Baskin Robbins […]
Define Your Specific Goals Make sure that you state your goals and define them in detail. Don’t write a goal like, increasing brand awareness. State exactly what it is you want to happen. Like give out 1500 sample products to consumers within x area at x event. Make sure you’re specific in defining the timing […]
Why is it that Experiential Marketing is so effective in attracting younger people? The way we see it, younger people today are spending their money in vastly different methods than people that came before them. Similar to their older siblings, the millennials, there are those who favor collecting memories and experiences as opposed to material […]
In recent times, there have been great advances in technology and sources of inspiration which have came from all sorts of places, generating ideas for experiential campaigns. One of the real challenges for brands comes from looking at how to measure the success of an Experiential Campaign. It seems that advertisers haven’t had to look […]
Are eSports the New Major League Sport? Almost two years ago an event happened which drew 43 million eyes during the finals. That’s twelve million more than the NBA Finals. It wasn’t football, soccer, or baseball. It was League of Legends World Finals. Here’s a clip showing some of the action: The Popularity of […]