Experiential Marketing
Immersive.
Adventure.
Inclusive.
Experience.
Experiential marketing can deliver on many business objectives. BeCore values the humanness that accompanies the experience, aiming to foster bonds and drive brand love. The rest of your goals manifest from there.
Our Perspective on Experiential Marketing
Learning to craft endlessly impactful experiential marketing campaigns has been an experience in and of itself for us at BeCore. We've always believed in metamorphosing the traditional. No one wants boring, so our team has never delivered it. We elevate, we sit at drawing boards for hours, and we ask ourselves over and over, "How do we make this better?"
The end result? Spaces that transport you, transform you. There's a meaningful relationship in here. Between us and your brand, and between your brand and the world. We're going beyond the ordinary. We're going to the core.
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Human Behavior.
People are at the center of everything we do. It's subtle and nuanced, but even driving to work or picking something off the grocery store shelf is innately human. The question isn't if your product applies to the human experience; it's how. With every single item sold comes the chance to form emotional connections within personalized goods. There's a person buying what you sell. There's a person.
The goal at BeCore is to make those moments viscerally different. Our demonstrations are filled with delight. We never allow audiences to simply witness an experiential marketing moment. They're a part of it.
Our Process
Brand Strategy
You have a dream, and we have a plan. At BeCore, our team is ready to give your brand a makeover. You’re gonna look great.
Creative Concept
Art isn’t the visuals you create, but what you make people feel. Our creative concepts are designed to evoke feelings never yet felt.
Experiential Design
A concept is a good start. The next step, though, is considering every aspect. Colors, lights, sound. We love the little things.
Logistics
Our logistics team is practical, but still knows how to dream big. Head in the clouds but feet on the ground, they’re putting in all the groundwork.
Event Production
Lights, camera, BeCore. It’s time for the show to start, but are you ready? With BeCore behind your event, all you need to worry about is being there.
Brand Strategy.
Where are you right now? Which audiences have you captured, and which ones do you want to gain? At BeCore, we ask the questions necessary to grow your brand the way you need to. Ultimately, the reputation of your brand is at the forefront. Even if you feel like you're already in the limelight, we're going to make you visible.
We desire to create differentiated, unique, strong brands. Our team doesn't just consider how you'll grow, but where you'll grow to. The essence of your brand is kept in mind and close at heart. You'll be powerful, but always grounded in reality.
Creative Concept.
At BeCore, we keep our work environments as fun and inspiring as your brand. Our creative concepts start with big ideas, and then we make them bigger. It's not just dreaming here though; we have concept maps for our concept maps, all-team design workshops, and more rough drafts than we can count. And all of it is based around one thing: your audience.
Our creative concepts encompass goals. Everything we do is unifying and capable of eliciting emotion from any guest. Memorable-enough events don't need a call to action; they're inspirational enough to be one in themselves.
Experiential Design.
In the experiential design step, it's time to get critical. All potential ideas are good, but which one is great? How can we make the great one better? We give our ideas room to mature and breathe, while we allow ourselves time to ruminate.
Ultimately, we go with our gut. If there's a reason a concept feels right, it's because it's eliciting a human response. This step includes puzzle piecing. What aspects from other experiential options can be incorporated? BeCore is here to evolve, transform, and integrate. The best designs are the ones that are multifaceted, to appease any audiences.
Logistics.
Logistics involves asking every question. And after that, our BeCore Team asks questions about the questions. We allow a childlike curiosity to engulf projects, so we don't forget a single thing. And more than that, we do it together. We revisit step one over and over to make sure it still makes sense, and not a single stone is left unturned.
Our logistical process includes keeping things true to brand and possible to achieve. We utilize democratic decisions to pick the best way to do things. We're realistic, critical, inquisitive. We storyboard. Every physical sense is considered, alongside practicalities.
Event Production.
Event production requires uniqueness from conception to completion, and BeCore knows that. Our non-traditional events aren't just built physically, but build value as well. We aspire to encourage social media sharing and posting, as well as integrating streamlined technology into events.
Production is a show, and our team knows to buffer for the unexpected. We all dream of perfectly performing events, but contingency plans, ground support, and specific, in-depth training for onsite staff is integral for success. Our teams are well-versed in communicating key info, automating what’s possible to, and mapping every aspect appropriately. There's no need to worry; we always start early.
Brands we work with
What we did for
Trolls
BeCore partnered with AV, interactive, scenic, show control, retail, fabrication, and IT brands to seamlessly craft the world of DreamWork's Trolls at a pop up experience in New York City. This collaboration with Feld entertainment proved engaging for children and adults alike, ultimately promoting both the current and upcoming Trolls movies.
Pop-Up for Princess Poppy
14
Vendors
12K
Square Feet
90
minute Experience
A big happy place.
It's amazing this 12,000-square-foot experience could be packed into 90 minutes, but the expansive, explorative nature made the event feel never ending and unforgettable.
No troll left behind.
14 vendors helped us fully troll-ify each guest, inside and out. Attendees were dressed with wigs and glitter as they immersed themselves in the Trolls world.