Fashion is reactionary to history, a key player in globalization, and a universal language. Without fashion, we are not ourselves. Without us, fashion does not exist. It’s more than what you’re wearing; it’s a symbiotic relationship forged from the human experience.
If fashion and footwear were easy to sell, you wouldn’t be familiar with famous brands. Yet, even as times change and fringe re-enters our wardrobes (again), hot names in fashion reign. Experiential marketing for fashion and footwear means leading by example. We prefer product trials, demonstrations by notable influencers, and events worth committing to memory.
The same way your style compliments you, BeCore compliments your brand. You’re more than the pieces you put on people, and more than function and form. We’ll craft an experience exemplifying you, for you.
Oh, and while we’re here: we heard BeCore is the new black.Start A New Project
BeCore not only accepts but embraces the challenge of manifesting prominent brand identity in an industry that thrives on individuality and expressing yourself. Does this sound like a contradiction? Maybe, but it’s possible. Just ask Nike, DC Shoes, Roxy, Miss Me, Rue La La, Columbia, and Teva. You make products with purpose, and we’re here to show people that.
What are you looking for? A refreshing lifestyle event for the beachy outdoorsman? A quaint pop-up boutique with an Insta-worthy backdrop? Possibly, an adventurous thrill-seekers’ skatepark extravaganza? Whatever you need, we’ve got it. We’re used to mix and matching too, you know.
Brands we work with
What we did for
NYC is known for its culture of street skating, and BeCore promoted Nike as an authentic supporter to the hard core skate community by owning Go Skate Day in New York. We built a skate park into a cargo barge that floated around the city, recreating legendary, historic board hangouts.
The 275' cargo barge could be seen floating around the city, viewable from any of New York's incredible skyscrapers.
Because the skate park was available for over four days, skaters hit the park from dusk to dawn.
BeCore expertly planned the lifestyle event, in charge of designing the floating masterpiece and emphasizing the phrase, "Skate every damn day."
Eat, sleep, skate.
A four-day event allowed visitors the chance to revisit the barge day after day. When even the Nike SB team attended, it's clear the park was monumental.
By actively working to recreate the historic parks known in New York City for their timelessness in the skate community, guests were sure to remember the barge.
What we did for
Teva and Bonnaroo have gone hand-in-hand for the past three years, and BeCore upped the ante with their newly fabricated mobile retail school bus in 2017. The 40x20 space, called the Teva Outpost, included retail sections, a try-on lounge, sandal displays, and lounge space for festival goers to rest their feet.
This nontraditional outpost station composed of a beautifully refurbished school bus was sure to capture the attention of any festival-goers.
Strike a pose! The Teva try-on lounge had comfy couches and plenty of shade for guests to take a break.
Guests and ambassadors alike showed off their Teva trends, demonstrating just how functional and stylish the shoes are.
Walk a mile in...
The transformed space included an extensive try-on lounge, complete with a cozy area to chill. It showcased Teva styles and additional retail items.
Ultimate outpost hosts.
The refurbished school bus was a notable part of the Bonnaroo festival, making its mark as not only a pop-up shop but a must-see.
What we did for
For Rue La La's Summer of Cotton Collection, BeCore crafted a three day-long pop-up shop on Boston's iconic Newbury Street. The showcase brought fashion to life, featuring a live mannequin model displaying outfits and accessories. Guests were treated to candy bars, personalized sketches by a fashion illustrator, and a living flower wall.
Cotton x Rue La La ambassadors worked hard to provide try-ons and stock for the bustling pop-up shop attendees.
A living flower wall allowed guests to take a commemorative GIF, the keepsake which was then sent to their phone.
On site was a professional fashion illustrator that gave guests stylized live sketches of themselves.
Outfits, accessories, impressions.
The live mannequin demonstrated some of the summer's hottest trends in outfits and accessories, giving attendees the chance to feel inspired as they perused the store.
Fabricating something new.
The pop-up shop featured three distinct vignettes. While the store itself was innovative, it also drove unique and original social media impressions.
Welcome to BeCore.
For 20 years, we’ve helped strengthen and celebrate communities and connection through live events. While times have certainly changed recently, our innate desire for human connection has not.
In recent years, live experiences have benefited greatly by implementing digital extensions. We’ve captured & shared interesting content, streamed experiences on Twitch, Mixer, and Facebook Live. We’ve developed unique approaches to utilizing Zoom, Teams and other channels.
We’ve leveraged social influencers and helped spread our client’s message to a much wider audience than to just those who can physically attend an event.
The current climate requires a ‘digital’ only experience. And one that doesn’t forfeit the kind of engagement and interaction that in person experiences offer.
With our creativity, expertise in project management and experience in amplifying reach through digital means, we’d like to help you connect with your audience in these times.
Click here to drop us a line. We’ve got examples to inspire and ideas to share!