Generation Z is proving to be Diverse, open-minded, gender-neutral, dreamers, independent learners, do-gooders. The generation z population is growing and represents those 19 and under. This is going to represent about 40% of all consumers by 2020. It’s important as marketers that we truly understand them.
Brand Experiences build brand love with Generation Z
What’s great about Experiential Marketing is that it lends brands the opportunity to become a part of the conversation and engage with its audience without being intrusive and overly sales focused.
Unique and immersive experiential activations will resonate with Generation Z and be highly shareable to online communities. Just check out this Nike activation:
What is it about Experiential that resonates with Generation Z?
Generation Z consumers want to be a part of the conversation. Not just the ones being sold to. Experiential allows these consumers to interact with brands directly. Brands are really starting to take notice and are building environments to engage with Gen Zers. It’s important that Gen Zers get an opportunity to engage with your brand in a tangible way. This will make your product or service more unforgettable. With all the noise Generation Z receives online, the last thing they need is more friction getting to the things they want to enjoy. Creating a branded environment for Generation Z to have some fun is a great way to engage with these types of consumers.
Stay Authentic, Stay Human
Make sure not to try too hard. Relatability is the authenticity of today. When brands try to sound like Gen Zers it sounds unauthentic. Just be yourself! Generation Z looks for products that embody their beliefs, and prefer brands that reflect their independence rather than unrealistic messaging that projects perfection. Experiential allows for brands to keep it real in the eyes of their consumers. You can’t hide the truth IRL.
Have a cause
Generation Z cares about the planet, and about each other. Let them know that you not only believe in, but that you financially support the same causes that they do. They love to know their purchases are making a difference, show them that they are.
Authentic experiences and two-way communication is a must
Initiate two way conversations online and create a social presence that gen zers can engage with. They value the opinions of their peers, making influencer marketing a very powerful tool, but it must be genuine in order to be completely effective. This is also why Experiential Marketing can be such an effective tool when marketing to gen zers.
If you have questions about Marketing to Generation Z, Event Production, Engagement Marketing, Experiential Marketing or just want to say hello, contact BeCore today! We’d love to partner with you.