Promoting your business using social media? Leveraging this power of content can help elevate the scale of your audience and customer base in a drastic way. Starting out with any experience or insight can be challenging.
It’s vital to understand the marketing fundamentals when it comes to using these platforms. Abiding by these rules will help build a foundation that will serve your customers, your brand, and perhaps most importantly your ROI.
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1.) Mouth Closed, Ears Open: Listen
Success with social media and content marketing requires a significant amount of listening, not just publishing. Read into your audiences content and join discussions to learn what’s important, interesting, or funny to them. Only then can you create content and spark conversations that add value rather than noise to their lives.
2.) Focus on the objectives
Build a strong marketing strategy for your brand and stick to it. Highly focused campaigns have a better chance for success than broad strategies that attempt to be all things to all people. Make sure you truly understand the brand you’re communicating and focus directly on how you’re implementing your strategy.
3.) Quality trumps quantity every time
Quality trumps quantity. It’s better to have 5000 online connections that read, share and discuss your content with their own audiences than 10,000 connections who disappear after the initial connection took place.
4.) The Law of Reciprocity
Creating and sharing content provide the incentive for others to do the same. Make sure to spend a bit of your time sharing and discussing the content of others. Make sure to respond to everyone to takes the time to share, reach out, or send you a message. You’d be surprised at how quickly opportunities can be spontaneously generated on social media channels.
5.) Staying Accessible
Be available to your audience. Don’t just publish something and leave it there to die. You should be consistently publishing and participating in conversations online. Followers can be fickle and they’ won’t hesitate to replace you if you disappear for months.
If you have questions about social media marketing, experiential marketing, content marketing or just want to say hello, contact BeCore today! We’d love to partner with you.