Guerrilla Marketing and Experiential Marketing have proven to be highly successful marketing strategies. They require a high functioning level of creativity, flexibility and a willingness to take a little risk. One thing that this type of marketing doesn’t need is a massive budget. Clients often mention to us that they don’t have any money but they would really like to get social media attention or press coverage.
Enter Guerrilla Marketing
It’s an awesome way to get you noticed, set you apart from your competition without spending all your budget. This is where you can let your creativity flow and introduce just the kind of disruption that will turn heads and make impressions.
So what is Guerrilla Marketing Exactly?
Typically Guerrilla Marketing is any unconventional, unexpected and unusually evocative marketing activation. It can take many forms and is typically memorable, unauthorized and disruptive.
Why Guerrilla Marketing?
This type of marketing strategy deploys affordable, simple productions that leverage existing events happening in a physical space. It can create a memorable and lasting impression among people. It can generate buzz, stir interest and suggest participation.
Instead of investing valuable resources and money in the marketing process you can invest time, energy and imagination. Guerrilla campaigns aren’t best suited for brands that are unable to take risks.
The Simpsons get Experiential with a Giant Blinky the Fish blow-up in Huntington beach, promoting the new acquisition by FXX.
Check out Newcastle’s Cabvertising campaign which picked up unsuspecting riders and made them advertise Newcastle on a loudspeaker, and if they didn’t they would get kicked out of the cab.
Newcastle created this guerrilla marketing campaign using an old Cab and a Loudspeaker.
Use your energy not money
This unique style of marketing is all about achieving conventional goals, such as profits, brand awareness, and joy using unconventional methods which involve investing energy instead of money.
Due to big business, decentralization, affordable technology and a revolution in human consciousness, people around the world are gravitating to smaller businesses that focus on the attention to detail in their respective crafts. With the lack of massive budgets, small businesses need to get creative in order to make a lasting impression and they’re doing it with Guerrilla Marketing. It has been proven in action to work for small businesses and large across the globe and it works because it’s very simple to understand, easy to implement and outrageously inexpensive.
If you’re interested in developing your own marketing campaign, contact BeCore today!