Guinness World Records Create Incredible Experiences

Consumers get bored easily, especially millennials. They’re looking to their brands to deliver world-class experiences, and if they’re not at the event, they expect some very engaging content to consume on their smartphones, tablets, and laptops. Guinness World’s Records has just the solution.

What better way to build just that than by setting a Guinness World Records title?

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The Melt’s World Largest Cheese Sculpture

Brands and Businesses of all scales have been turning to Guinness World Records to help them create irresistible, engaging or otherwise once-in-a-lifetime experiences for audiences around the world. Experiential Events don’t just set world records and grab headlines, they also are a tool to build viral content that generates brand awareness and an influential following. Guinness works with a range of brands, agencies, and organizations that want to engage their fans in new ways. Typically with entertaining, shareable, experiences that can end up making history.

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The Melt’s World Largest Cheese Sculpture

Here are a few examples of how BeCore is doing just that.

We worked closely with Guinness World Records and Mike’s Hard Lemonade to create a world record-breaking viral video for facebook, lighting a giant birthday cake with the most candles ever lit on a birthday cake ever.

How about some earned media?

BeCore AdWeek MIke's Hard Lemonade World Record

Here are some photos from the Mike’s Hard Lemonade Experiential Stunt!

Mike's Hard Lemonade World Record Los Angeles, CA Mike's Hard Lemonade World Record IMG_4946 Mike's Hard Lemonade World Record in Los Angeles, California IMG_4899  IMG_4887 IMG_4963 IMG_4829 IMG_4790

BeCore also had the opportunity to work with The Melt from San Francisco to create the World’s Largest Cheese Sculpture to celebrate The Melt‘s launch of their new cheeseburger.

Here are some photos from The Melt Experiential Activation:

Capturing #cheese on #camera must be easy when you're shooting the world's largest cheese sculpture. #onehanded #cheezy #cheeseburger #burger #largest #themelt @themelt

Capturing #cheese on #camera must be easy when you’re shooting the world’s largest cheese sculpture. #onehanded #cheezy #cheeseburger #burger #largest #themelt @themelt

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BeCore also holds several other Guinness World Records for Experiential Activations and Experiential Events around the United States and Los Angeles.

If you have questions about event production, event marketing, content marketing, or experiential marketing contact BeCore today! We’d love to partner with you on your next project!