Have a great new service? New product ready to launch? Now that you’ve spent all that time thinking out your product offering, it’s time to think product launch!
Winning product launches deliver sales momentum for the brand. It’s one of few opportunities to go from incremental to exponential sales numbers. Well executed launches are your chance to grab customer attention and make strong impressions. It’s difficult to rectify a product launch if it doesn’t go smoothly right from the start. You have one opportunity, one chance to get it right the first time.
It’s important to understand the market. Your brand should share the vision of the intended market and it’s customer audience. No matter how great your product is, if it doesn’t match the audience, it’s going to prevent a brand from moving forward. Uncovering the product market shouldn’t be about whether or not a market exists, but discovering what your product or service can contribute to it. Understand your customers and be able to articulate their challenges, and friction that they face in the product market.
It’s also critical to check out your competition before you get to far into a product launch. You never know when a small brand will join up with a large brand and become your largest competitor. Additionally it’s important to know the market share of each competitor in your particular industry vertical.
Identify your brand goals
How you can define success without knowing what it is you want to achieve? In launching a product or service you goals will be smaller than the goals of your overall business. However goals serve as steppingstones to achieve that overall success for your business.
Refine your target audience and brand message
Whats the age of your customer? What other brands do they like? How do they talk, what do they wear? What music do they listen to? Where are they? Develop a greater understanding of your customer so that you can speak to them in a more authentic and effective way. Make sure your brand has clear purpose and vision, as this will resonate through all marketing channels including your product launch.
Make sure that your event activation speaks to your customers in an authentic and true way. They won’t forget the time they spent engaging with the brand. This is your opportunity to shine!
If you have questions about Event Marketing, Pop-up Shops, Consumer Marketing, Content Marketing, PR Stunts, Event Production, Event Activation, Guerrilla Marketing, Experiential Activation, Mobile Tour, or Vehicle Tours Contact BeCore Today! We’d love to partner with you on your next product launch!