Event Production and Experiential Marketing span nearly every part of the globe, but what are the best places to market to and why? Location, location, location. The location can be the most important component of your Experiential Activation.
Where’s the best place to Activate? Firstly, It all has to do with your audience, where they are and why they’re in that location. For obvious reasons of population density, New York City, Los Angeles, San Francisco, San Diego, Chicago, Austin, Atlanta and Detroit are obvious choices for any brand looking to reach the maximum amount of consumers per square mile.
Lets just Focus on NYC and LA. Did you know that there were 54.3 million visitors to New York City last year alone? Add that to the 8.5 million existing residents. NYC and Los Angeles is the perfect spot for an Experiential Activation. What’s interesting is that even though your activation is placed in New York, you’re exposing the brand to people from all over the world, check it out:
New York City’s Top International Markets:
1. United Kingdom
2. Canada
3. Brazil
4. France
5. China (PRC) – excluding HK
6. Australia
7. Germany
8. Italy
9. Spain
10. Japan
Airline Passengers serviced at three NYC airports:
Over 112 Million People.
Number of buses 5,600
Number of routes 235 local 4 Select Bus Service, and 71 express bus routes in the five boroughs
Average Weekday riders (2011): 2.5 million
Yearly riders (2011): 784 million
MTA New York City Transit Subway
Number of routes: 22
Subway cars Roughly 6,282
Subway stations: 468
Average weekday riders 5.3 million
Yearly riders: 1.6 billion
Miles of track: more than 840
Licensed medallion yellow taxis: 13,270
Source: MTA New York City Transit
To say the least, you just can’t beat the big apple in terms of scale. There are lots of opportunities to market to consumers throughout their day in multiple locations, or in single locations. There are niches to New York. Not every area is the same and this can lead to extensive targeting and scouting locations relative to your brand need.
What about Los Angeles, California?
Coming close in second ( its #1 in our hearts )is our home, LA. Warmer climate, beaches, palm trees, not as much foot traffic in the city ( as compared to NYC ) and a more dispersed audience demographically.
Hollywood, Santa Monica, The PCH, The 405, Venice Beach, Long Beach, so many micro-niches within LA. The marketing opportunities in Los Angeles and limitless. Lets just focus on one thing NYC doesn’t have. The beach.
LA has the beaches, and people from all over flock to dip their toes in the sand in Santa Monica, Huntington Beach ( particularly during the US Open of Surfing ), Venice Beach, Laguna Beach and more. This provides an excellent opportunity to make an impression or to fulfill a need. Possible going a production sampling giving out water bottles to foot-traffic, or branded beach-balls!
Lets take Huntington Beach, California for example;
- More than 16 million beach visitors each year
Traffic Count:
- I-405 Freeway – 250,000 vehicles/day
- Beach & Edinger – 94,000 vehicles/day
- Pacific Coast Highway & Main Street – 43,000 vehicles/day
The City of Huntington Beach has a diverse local population and abundant resources to support all industries and businesses. Huntington Beach isn’t just a famous surf-spot, but you have a vast tourist attraction with Surf City USA being the magnet city of tourists and vacationers world wide.
Can you imagine the exposure 16 million people could provide? This is an excellent opportunity for an experiential marketing activation or pop-up shop. Additionally the beach could provide for an excellent product sampling opportunity.
If you have questions about Projection Mapping, Motion Tracking, Event Marketing, Pop-up Shops, Consumer Marketing, Content Marketing, PR Stunts, Event Production, Event Activation, Guerrilla Marketing, Mobile Tour, or Vehicle Tours Contact BeCore Today!