Mezzetta

THE MEZZETTA TABLE

What we did for

Mezzetta

Mezzetta is known for their pickled vegetables, pasta sauces, and more glass-jar grocery items. To celebrate the connection that accompanies sharing meals came The Mezzetta Table. A suburban New York street was turned into a communal dinner table featuring a spread of chef-prepared dishes, and neighbors gathered to share food, stories, and the experience.

They say half the dining experience is in the presentation, which is why BeCore made the Mezzetta table picture perfect.

Starting right away with the appetizers, every part of the meal was inspired by and incorporated Mezzetta's products.

Everyone from the community was invited to join celebrity chefs and a full media team, curating content as food was enjoyed.

Sharing More Than Dinner

60K

On-Site Impressions

80K

Social Impressions

Brighter with every bite.

The Mezzetta table succeeded in celebrating more than food, ultimately bringing neighbors together for shared stories and experiences. The emotional connections formed lasted far beyond the meal.

Toasting to this spread.

The 60,000 onsite impressions were mirrored by the 80,000 online impressions received by Laura Vitale's channel alone. This Mezzetta spread was clearly one to see!

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Welcome to BeCore.

For 20 years, we’ve helped strengthen and celebrate communities and connection through live events. While times have certainly changed recently, our innate desire for human connection has not.

In recent years, live experiences have benefited greatly by implementing digital extensions. We’ve captured & shared interesting content, streamed experiences on Twitch, Mixer, and Facebook Live. We’ve developed unique approaches to utilizing Zoom, Teams and other channels.

We’ve leveraged social influencers and helped spread our client’s message to a much wider audience than to just those who can physically attend an event.

The current climate requires a ‘digital’ only experience. And one that doesn’t forfeit the kind of engagement and interaction that in person experiences offer.

With our creativity, expertise in project management and experience in amplifying reach through digital means, we’d like to help you connect with your audience in these times.

Click here to drop us a line. We’ve got examples to inspire and ideas to share!