NBA ALL-STAR WEEKEND
What we did for
To give players, influencers, and friends and family of both, the full NBA experience, BeCore and Xbox paired up to form an exclusive barber shop and gaming lounge. Visitors received the chance at a free cut, buzz, or style from celebrity barbers, all while sampling the latest games on Xbox One X.
All of the barbershop cuts were provided by celebrity barbers like JayR Mallari (@jaymallari) and Marcos 'REGGAE' Smith (@regdabarber).
The shop was filled with familiar faces, including several athletes, celebrities, and their friends and family.
In order to promote Xbox One X, the interior design reflected common console features, awash in the iconic bright green aura.
Immersivity Beyond a Console
Experience the latest.
The event lasting three days meant that NBA fans and players alike had a chance to experience the newest games on Xbox One X.
Made to be shared.
With 75 million social impressions and 141 million media impressions, the mark of the event is clear: near or far, you heard about the gaming lounge.