Microsoft XBOX
NBA ALL-STAR WEEKEND
What we did for
Microsoft XBOX
To give players, influencers, and friends and family of both, the full NBA experience, BeCore and Xbox paired up to form an exclusive barber shop and gaming lounge. Visitors received the chance at a free cut, buzz, or style from celebrity barbers, all while sampling the latest games on Xbox One X.
Immersivity Beyond a Console
03
Day Event
75M
Social Impressions
141M
Media Impressions
Experience the latest.
The event lasting three days meant that NBA fans and players alike had a chance to experience the newest games on Xbox One X.
Made to be shared.
With 75 million social impressions and 141 million media impressions, the mark of the event is clear: near or far, you heard about the gaming lounge.