Microsoft XBOX


What we did for

Microsoft XBOX

To give players, influencers, and friends and family of both, the full NBA experience, BeCore and Xbox paired up to form an exclusive barber shop and gaming lounge. Visitors received the chance at a free cut, buzz, or style from celebrity barbers, all while sampling the latest games on Xbox One X.

All of the barbershop cuts were provided by celebrity barbers like JayR Mallari (@jaymallari) and Marcos 'REGGAE' Smith (@regdabarber).

The shop was filled with familiar faces, including several athletes, celebrities, and their friends and family.

In order to promote Xbox One X, the interior design reflected common console features, awash in the iconic bright green aura.

Immersivity Beyond a Console


Day Event


Social Impressions


Media Impressions

Experience the latest.

The event lasting three days meant that NBA fans and players alike had a chance to experience the newest games on Xbox One X.

Made to be shared.

With 75 million social impressions and 141 million media impressions, the mark of the event is clear: near or far, you heard about the gaming lounge.


Welcome to BeCore.

For 20 years, we’ve helped strengthen and celebrate communities and connection through live events. While times have certainly changed recently, our innate desire for human connection has not.

In recent years, live experiences have benefited greatly by implementing digital extensions. We’ve captured & shared interesting content, streamed experiences on Twitch, Mixer, and Facebook Live. We’ve developed unique approaches to utilizing Zoom, Teams and other channels.

We’ve leveraged social influencers and helped spread our client’s message to a much wider audience than to just those who can physically attend an event.

The current climate requires a ‘digital’ only experience. And one that doesn’t forfeit the kind of engagement and interaction that in person experiences offer.

With our creativity, expertise in project management and experience in amplifying reach through digital means, we’d like to help you connect with your audience in these times.

Click here to drop us a line. We’ve got examples to inspire and ideas to share!