Mike’s HARDER Lemonade
MIKE’S HARDER TOUR
What we did for
Mike’s HARDER Lemonade
mike's HARDER went on a tour across the country, visiting five festivals to deliver delicious adult beverages. At each stop, guests continued to enjoy their favorite music as they sampled mike's HARDER beverages, ride a mechanical shark, and relax in an outdoor, one-of-a-kind lounge. Social media posting was rewarded with HARDER swag.
Festival Headliner: mike’s HARDER
1.7K
Shark Riders
18.1K
Samples
236K
Guests
Hold on tight.
The one of a kind outdoor lounge featured a mechanical shark at each of the five festival locations, giving guests a literal wild ride.
Choose harder.
Guests were treated to branded swag like bags and headbands if drinking mike's HARDER in the footprint, or if they shared their media with a branded hashtag.