MIKE’S HARDER TOUR
What we did for
mike's HARDER went on a tour across the country, visiting five festivals to deliver delicious adult beverages. At each stop, guests continued to enjoy their favorite music as they sampled mike's HARDER beverages, ride a mechanical shark, and relax in an outdoor, one-of-a-kind lounge. Social media posting was rewarded with HARDER swag.
The outdoor lounge made sure to never miss a beat no matter the festival, always featuring music for guests to listen to.
1,705 people rode the mechanical disco shark in the mike's HARDER lounge, a ride that matched their theatrical costumes.
Bottoms up! Every attendee of age was treated to samples of mike's HARDER, able to try some of their many flavors.
Hold on tight.
The one of a kind outdoor lounge featured a mechanical shark at each of the five festival locations, giving guests a literal wild ride.
Guests were treated to branded swag like bags and headbands if drinking mike's HARDER in the footprint, or if they shared their media with a branded hashtag.