Mike’s HARDER Lemonade


What we did for

Mike’s HARDER Lemonade

mike's HARDER went on a tour across the country, visiting five festivals to deliver delicious adult beverages. At each stop, guests continued to enjoy their favorite music as they sampled mike's HARDER beverages, ride a mechanical shark, and relax in an outdoor, one-of-a-kind lounge. Social media posting was rewarded with HARDER swag.

The outdoor lounge made sure to never miss a beat no matter the festival, always featuring music for guests to listen to.

1,705 people rode the mechanical disco shark in the mike's HARDER lounge, a ride that matched their theatrical costumes.

Bottoms up! Every attendee of age was treated to samples of mike's HARDER, able to try some of their many flavors.

Festival Headliner: mike’s HARDER


Shark Riders





Hold on tight.

The one of a kind outdoor lounge featured a mechanical shark at each of the five festival locations, giving guests a literal wild ride.

Choose harder.

Guests were treated to branded swag like bags and headbands if drinking mike's HARDER in the footprint, or if they shared their media with a branded hashtag.


Welcome to BeCore.

For 20 years, we’ve helped strengthen and celebrate communities and connection through live events. While times have certainly changed recently, our innate desire for human connection has not.

In recent years, live experiences have benefited greatly by implementing digital extensions. We’ve captured & shared interesting content, streamed experiences on Twitch, Mixer, and Facebook Live. We’ve developed unique approaches to utilizing Zoom, Teams and other channels.

We’ve leveraged social influencers and helped spread our client’s message to a much wider audience than to just those who can physically attend an event.

The current climate requires a ‘digital’ only experience. And one that doesn’t forfeit the kind of engagement and interaction that in person experiences offer.

With our creativity, expertise in project management and experience in amplifying reach through digital means, we’d like to help you connect with your audience in these times.

Click here to drop us a line. We’ve got examples to inspire and ideas to share!