Mike’s HARDER Lemonade


What we did for

Mike’s HARDER Lemonade

mike's HARDER went on a tour across the country, visiting five festivals to deliver delicious adult beverages. At each stop, guests continued to enjoy their favorite music as they sampled mike's HARDER beverages, ride a mechanical shark, and relax in an outdoor, one-of-a-kind lounge. Social media posting was rewarded with HARDER swag.

The outdoor lounge made sure to never miss a beat no matter the festival, always featuring music for guests to listen to.

1,705 people rode the mechanical disco shark in the mike's HARDER lounge, a ride that matched their theatrical costumes.

Bottoms up! Every attendee of age was treated to samples of mike's HARDER, able to try some of their many flavors.

Festival Headliner: mike’s HARDER


Shark Riders





Hold on tight.

The one of a kind outdoor lounge featured a mechanical shark at each of the five festival locations, giving guests a literal wild ride.

Choose harder.

Guests were treated to branded swag like bags and headbands if drinking mike's HARDER in the footprint, or if they shared their media with a branded hashtag.