Nike

SKATE BARGE

What we did for

Nike

NYC is known for its culture of street skating, and BeCore promoted Nike as an authentic supporter to the hard core skate community by owning Go Skate Day in New York. We built a skate park into a cargo barge that floated around the city, recreating legendary, historic board hangouts.

The 275' cargo barge could be seen floating around the city, viewable from any of New York's incredible skyscrapers.

Because the skate park was available for over four days, skaters hit the park from dusk to dawn.

BeCore expertly planned the lifestyle event, in charge of designing the floating masterpiece and emphasizing the phrase, "Skate every damn day."

An Unforgettable Street Park

275'

Cargo Barge

4

Event

1,970

Spectators

Eat, sleep, skate.

A four-day event allowed visitors the chance to revisit the barge day after day. When even the Nike SB team attended, it's clear the park was monumental.

Legends, reinvented.

By actively working to recreate the historic parks known in New York City for their timelessness in the skate community, guests were sure to remember the barge.

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Welcome to BeCore.

For 20 years, we’ve helped strengthen and celebrate communities and connection through live events. While times have certainly changed recently, our innate desire for human connection has not.

In recent years, live experiences have benefited greatly by implementing digital extensions. We’ve captured & shared interesting content, streamed experiences on Twitch, Mixer, and Facebook Live. We’ve developed unique approaches to utilizing Zoom, Teams and other channels.

We’ve leveraged social influencers and helped spread our client’s message to a much wider audience than to just those who can physically attend an event.

The current climate requires a ‘digital’ only experience. And one that doesn’t forfeit the kind of engagement and interaction that in person experiences offer.

With our creativity, expertise in project management and experience in amplifying reach through digital means, we’d like to help you connect with your audience in these times.

Click here to drop us a line. We’ve got examples to inspire and ideas to share!