What we did for


BeCore and Nike teamed up to engage the soccer community in New York City as the lifestyle and sports company launched the new Mercurial and Magista soccer cleats during the 2014 World Cup. Guests entered the Hall of Phenomenal, an activation featuring youth clinics, pick-up games, foosball tournaments, influencers, and viewing parties.

Special arena-like spaces gave guests the chance to put their soccer skills to the test, complete with stadium lighting.

This World Cup celebration went beyond soccer, incorporating multicultural dining experiences, digital engagements and live DJs to turn the Hall into a party.

To showcase Nike's involvement in the soccer community came trials of the Mercurial and Magista soccer cleats before their debut.

Pre-Debut Hall of Fame







World Cup done differently.

While the World Cup is always a monumental event, we made sure all 14,000 visitors could never forget this one with everything offered in the activation area.

Hands-on soccer game.

Sure, soccer rules say no hands allowed, but here, guests were encouraged to get hands-on in pick-up futsal games, interactive photo experiences, and foosball tournaments.


Welcome to BeCore.

For 20 years, we’ve helped strengthen and celebrate communities and connection through live events. While times have certainly changed recently, our innate desire for human connection has not.

In recent years, live experiences have benefited greatly by implementing digital extensions. We’ve captured & shared interesting content, streamed experiences on Twitch, Mixer, and Facebook Live. We’ve developed unique approaches to utilizing Zoom, Teams and other channels.

We’ve leveraged social influencers and helped spread our client’s message to a much wider audience than to just those who can physically attend an event.

The current climate requires a ‘digital’ only experience. And one that doesn’t forfeit the kind of engagement and interaction that in person experiences offer.

With our creativity, expertise in project management and experience in amplifying reach through digital means, we’d like to help you connect with your audience in these times.

Click here to drop us a line. We’ve got examples to inspire and ideas to share!