HALL OF PHENOM
What we did for
BeCore and Nike teamed up to engage the soccer community in New York City as the lifestyle and sports company launched the new Mercurial and Magista soccer cleats during the 2014 World Cup. Guests entered the Hall of Phenomenal, an activation featuring youth clinics, pick-up games, foosball tournaments, influencers, and viewing parties.
Special arena-like spaces gave guests the chance to put their soccer skills to the test, complete with stadium lighting.
This World Cup celebration went beyond soccer, incorporating multicultural dining experiences, digital engagements and live DJs to turn the Hall into a party.
To showcase Nike's involvement in the soccer community came trials of the Mercurial and Magista soccer cleats before their debut.
World Cup done differently.
While the World Cup is always a monumental event, we made sure all 14,000 visitors could never forget this one with everything offered in the activation area.
Hands-on soccer game.
Sure, soccer rules say no hands allowed, but here, guests were encouraged to get hands-on in pick-up futsal games, interactive photo experiences, and foosball tournaments.