Nike makes some of the most interesting, interactively engaging Pop-Up Retail Environments out there. So we decided to scour the internet and put together a blog containing some of our personal favorites that we could find.
Curious about what Pop-Up Retail is anyway? Pop-Up Shops are a trend of opening short-term sales spaces in various forms.
Giant SNKRS Air Max Box Los Angeles
Brands like Nike can take advantage of existing retail spaces that are unused or they can be temporary branded environments, which brands can use to frame their particular in-person experience. These pop-up shops are a venue that is temporary, the space could be used for a product sampling one day and hosting a private cocktail party the next day.
The trend involves popping-up, then disappearing anywhere form one day to weeks after. These pop-up shops while usually small and temporary can be used to build up consumer interest by giving their brand exposure to consumers.
Pop-up retail, and pop-up shops allow a company to create a unique environment that engages their customers in a unique way and generates a feeling of relevance and interactivity.
There are different benefits to popups such as marketing, testing products, locations, or markets, and as a low cost way to start a business. Some pop-up shops, such as Ricky’s and other Halloween stores, are seasonal, allowing brands to capture foot traffic without committing to a long term lease. Other brands use pop-ups to create engagement.
If you have questions about Projection Mapping, Motion Tracking, Event Marketing, Pop-up Shops, Consumer Marketing, PR Stunts, Event Production, Event Activation, Experiential Activation, Mobile Tour, or Vehicle Tours Contact BeCore Today!
Nike at BaySixty6 Skate Park in London
Nike Canteen in The Netherlands
Nike x Liberty Windows by Hotel Creative in London
Slam City Skates East Store, London
Nike Free in Beijing
Nike Basketball Window in Paris
Nike+ Fuelstation
Nike Town London
Nike’s First Pop-Up Shop in Brazil
