Pop-Up Shops.
Diverse.
Establish.
Showcase.
Experience.
As fans of authenticity, BeCore loves the ability pop-up shops provide brands to tell their story. Whether launching a new product, testing a new market, or taking advantage of seasonal windows, pop-ups are an effective solution.
Our Perspective on Pop-Up Shops
BeCore believes in using the temporariness of these campaigns to your advantage. Adding things that would be hard to maintain long term is necessary - because when else will you be able to? Activities and incentives make any pop-up shop an immersive treasure hunt.
We believe pop-up shops deserve organic themes, allowing them to reach communities naturally. We don't just want to grow your brand. We want your audience to grow with you. Every person that walks through is an opportunity to make a partner, a friend. It goes without saying that the most ready-made product isn't what you manufacture, but the selling of all you stand for.
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Our Expertise.
In the past, BeCore has traditionally specialized in expert pop-up shops that serve as oases away from chaos. In particular, festival-goers find shade, Wifi hot-spots, and opportunity inside these pop-up stores. We often offer services and goodies to entice guests, only to capture their attention fully once they're immersed.
Our pop-up shops are known for being experiences for all involved. We know that it’s important to form inclusivity that goes beyond the intended audience, which is why they’re always fun for all: parents and their kids, owners and their pets, people and their friends. Oh! And you.
Brands we work with
What we did for
WEtv
With four parts, the Bridezillas Museum of Natural Hysteria was a disruptive, eccentric, and buzz-worthy launch activation promoting WEtv's infamous show. Each exhibit paid homage to a different, post-worthy aspect of the television program, giving guests Instagramable opportunities with every turn. Brand Ambassadors greeted everyone, so no part was left un-experienced by visitors.
Bridezilla Exhibits that Generate Experiences
1
Bridezilla
75K
Engagements
800M
Impressions
Put a ring on it.
If you like it, put it on social media. Guests checked out each of the four intricate exhibits and posed in a multitude of oversized prop objects.
Destination wedding.
The 75,000+ engagements actively translated to social media, resulting in a 178% social media engagement increase - all of it being positive.
What we did for
Trolls
In order to accomplish the "Best Day Ever" for DreamWorks' Princess Poppy and Friends, BeCore and Feld Entertainment teamed up to assemble a Trolls pop-up experience in New York City. The 90-minute experience included "trollifying" guests, leading them through the trolls' world, and having them assist in partying!
Preparing for Poppy’s Party
14
Vendors
12K
Square Feet
90
minute Experience
Hair we go.
Glitter Gurus made sure that every guest entering the Troll world was appropriately decorated, with face paint, glitter, and, of course, Troll hair.
Caterbus Ride.
Party Pal ambassadors led guests through the exhilarating Caterbus, where keepsake badges were awarded for helping Poppy and her friends collect gems.
What we did for
Cotton x Rue La La
When Rue La La's Summer of Cotton collection hit, BeCore showcased the line with three distinct and innovative pop-up shops. The storefronts took over Newbury Street in Boston, MA. A live mannequin demonstrated quintessential outfits (with matching accessories, of course), and guests were treated to snacks and live sketches by a fashion illustrator.
Summer of Cotton Pop-Up Shop
1,900
Guests
$22.2K
Total Sales
217M
Social Impressions
Stop and smell the-
To sell the idea of livable clothing, the pop-up shop had a living rose wall on display that guests could take a GIF in front of.
On display.
Cotton and Rue La La displayed three different vignettes alongside a live model wearing the hottest outfits in fashion (with accessories!) for each.