The Project: For two days, a2 Milk had a fun, vibrant footprint on the lawn in front of the Pacific Theater at the Americana at Brand in Glendale. a2 Milk created an experience families could join in on to help take the stress out of milk. So we built a larger than life glass of milk in the middle of the Americana at Brand and invited guests to grab a straw and simulate blowing bubbles to do just that: alleviate stress and create a sense of wonderment and nostalgia for the entire family to enjoy.
As part of the programming, consumers were able to sample a2 Milk product with a mini sweet treat, take photos in our branded photo booth and interact with our oversized glass of milk. We also had special guests on Saturday to add even more excitement for guests; blogger and influencer Alyssa Rivers and actress Ali Larter.