The Challenge: Create a disruptive launch activation that generates buzz on social and drives tune-in from existing and new fans.

The Execution: The Bridezillas Museum of Natural Hysteria, was “free-to-the-public”, (10) day pop up museum in the heart of Times Square. A four-part experience, with seek-and-discover moments dispersed throughout. The consumer journey heightened in every section to create excitement and maintain momentum. Every exhibit paid homage to different aspects and themes of the show and provided unique photo and Instagramable opportunities which made this the ultimate social media-worthy experience. There were fifteen exhibits, consumer giveaways and cosplay “Bridezillas” to hype up the museum and drive visitor traffic.