logo
  • HOME
  • ABOUT
  • WORK
  • TEAM
  • BLOG
  • CONTACT

The Challenge: Create a disruptive launch activation that generates buzz on social and drives tune-in from existing and new fans.

The Execution: The Bridezillas Museum of Natural Hysteria, was “free-to-the-public”, (10) day pop up museum in the heart of Times Square. A four-part experience, with seek-and-discover moments dispersed throughout. The consumer journey heightened in every section to create excitement and maintain momentum. Every exhibit paid homage to different aspects and themes of the show and provided unique photo and Instagramable opportunities which made this the ultimate social media-worthy experience. There were fifteen exhibits, consumer giveaways and cosplay “Bridezillas” to hype up the museum and drive visitor traffic.

 

 

.

The Results: The pop up museum delivered more than 800 MILLION IMPRESSIONS, representing an ad dollar value of $10 MILLION DOLLARS. Over 8,000 visitors came through the experience including Olympian, Jamie Anderson. WE tv social engagement saw a boost of 178% during the activation week.

LET'S TALK

line

Hit us up! We’d love to partner with you.

Cotton / Rue La La
Cotton and Rue La La create a unique pop-up shop with BeCore Experiential Marketing Agency from Los Angeles, California. The brand activation took place in Boston.
Stillhouse Tailgate Tour
  • HOME
  • ABOUT US
  • TEAM
  • BLOG
  • WORK
  • PRIVACY POLICY

Contact Us

  • 213.747.3123
  • bizdev@becore.com

  • For career inquiries please contact careers@becore.com

  • 1652 Mateo Street
    Los Angeles, CA 90021

Subscribe to Our Newsletter

  • Steve Dupee

    CEO

    Steve Dupee BeCore
    Steve Dupee BeCore
  • Mark Billik

    Chairman/Founder

  • Jen Fisch

    Executive Creative Director

  • Kelly Vaught

    CMO

  • Alex Woodworth

    Business Development

  • Alyssa Jones

    VP of Production and Operations

  • Ariele Pratt

    Production

  • Cora Lytle

    Production

  • Jose Hernandez

    Operations

  • Junior Garcia

    Operations

  • Monich Dany

    Production

  • Monyca McKnight

    Operations

  • Preeya Patel

    Director of Production

  • Robert Cunningham

    Operations

  • Roger Malinowski

    VP of Business Development and Marketing Communications

  • Ryan Vaught

    Director of Accounting

  • Spencer Vaught

    Accounting

  • Tayler Harris

    Production

HI, THERE!

Our inbox is always open.

x