logo
  • HOME
  • ABOUT
  • WORK
  • TEAM
  • BLOG
  • CONTACT

The Challenge: Create an experience at the Farmers Insurance Open that encourages guests to engage with the brand on social media and design a space allowing fans to view live gameplay action on a large format screen.

The Execution: For (4) event days, we featured a 40’x30’ Social Clubhouse where guests could stop by, enjoy some shade and view a live broadcast of the game on a 14’ wide LED screen. Aside from enjoying the gameplay, guests were excited to get a celebrity photo experience with the replica trophy and replica surfboards to be awarded at the open, as well as with Fatheads of Rickie Fowler, Jimmy Walker and other players.

  • Experiential Marketing
  • Product Sampling and Free Swag at Experiential Marketing Activation
  • Farmers Insurance - Experiential Marketing Activations
.

After getting a printout and text of their photo, brand ambassadors encouraged guests to join the #FIO17 conversation on social media. Any posts made using this and other event hashtags were aggregated and shared on the LED screen throughout the week. And as an added incentive, the likes each guest generated on their social media posts were converted to “social currency” that were traded in exchange for prizes ranging from sunglasses and power banks to limited edition Rickie Fowler hats and signed pin flags.

LET'S TALK

line

Hit us up! We’d love to partner with you.

World Nutella Day
Nutella Experiential Marketing and Event Production
Sonos Studios
deadmau5
  • HOME
  • ABOUT US
  • TEAM
  • BLOG
  • WORK
  • PRIVACY POLICY

Contact Us

  • 213.747.3123
  • bizdev@becore.com

  • For career inquiries please contact careers@becore.com

  • 1652 Mateo Street
    Los Angeles, CA 90021

Subscribe to Our Newsletter

  • Steve Dupee

    CEO

    Steve Dupee BeCore
    Steve Dupee BeCore
  • Mark Billik

    Chairman/Founder

  • Jen Fisch

    Executive Creative Director

  • Kelly Vaught

    CMO

  • Alex Woodworth

    Business Development

  • Alyssa Jones

    VP of Production and Operations

  • Ariele Pratt

    Production

  • Cora Lytle

    Production

  • Jose Hernandez

    Operations

  • Junior Garcia

    Operations

  • Monich Dany

    Production

  • Monyca McKnight

    Operations

  • Preeya Patel

    Director of Production

  • Robert Cunningham

    Operations

  • Roger Malinowski

    VP of Business Development and Marketing Communications

  • Ryan Vaught

    Director of Accounting

  • Spencer Vaught

    Accounting

  • Tayler Harris

    Production

HI, THERE!

Our inbox is always open.

x