The Challenge: Create an experience at the Farmers Insurance Open that encourages guests to engage with the brand on social media and design a space allowing fans to view live gameplay action on a large format screen.
The Execution: For (4) event days, we featured a 40’x30’ Social Clubhouse where guests could stop by, enjoy some shade and view a live broadcast of the game on a 14’ wide LED screen. Aside from enjoying the gameplay, guests were excited to get a celebrity photo experience with the replica trophy and replica surfboards to be awarded at the open, as well as with Fatheads of Rickie Fowler, Jimmy Walker and other players.