Date and Location: Forward’s showroom popped up in 15 different locations over a 5-week period, from October through November 2017.
The Challenge: With Forward’s grand opening in Los Angeles set for early November, the objective was to take the mobile showroom around the city to generate awareness, increase website visits, generate social media interactions, and ultimately recruit pre-launch members.
The Execution: The tour focused on stops in and around Silicon Beach, local cultural events, office parking lots and neighborhoods around the city where Forward’s target market was located.
The Results: Secured 15 locations increasing the engagement of Forward’s target demographic; engaged with 881 potential consumers, captured 282 emails and distributed 726 marketing kits. 1082 total miles driven resulting in 8.5M roadside impressions.