Challenge: Create an inviting Harley-Davidson experience at the 2017 Winter X Games showcasing the #RIDEVERYDAY campaign that encourages consumers to ride – whether that be their skateboard or motorcycle – as long as they’re riding!
Execution: The 20 x 30 space included a lounge area for guests to recharge & relax, on every wall, there was the artwork of everyone’s favorite athletes riding their skateboard (or skis!) & on their Harley-Davidson. The Jumpstart was hard to miss as guests lined up for their chance to learn how to ride & shift through gears. There was also a daily hot chocolate happy hour for guests to warm up on the side of the mountain in between all of the X Games competitions.