The Challenge: Create an intimate dinner experience using Mezzetta products that brings people together to share food and stories in an authentic environment.
The Execution: BeCore conceptualized and developed the Mezzetta Table to celebrate community and great food. We permitted a picturesque street in a New York suburb and invited the surrounding neighbors to attend a dinner that featured an exciting spread of chef-prepared dishes featuring Mezzetta peperoncini. Event hosts Chef Michael Psilakis and cooking show host Laura Vitale introduced dishes and shared the reasons why Mezzetta products are staples in their kitchens. In addition to hosting the community of Larchmont, micro-influencers and media attended the event to share their experience with their followers. The evening was captured by a photo and video team that created content pieces for Mezzetta to use on their social channels and in pre-roll advertising.
The Results: Guests left the event with their hands full of Mezzetta products and were amazed by the new relationships forged across the Mezzetta Table. The content shared by micro-influencers in attendance garnered 60k+ impressions. Host Laura Vitale’s event recap and recipe video shared on her popular Facebook page is the second most viewed video on her channel with 70k+ views and counting.