Collaborate with Nike to build a huge interactive experience to celebrate Go Skate Day in New York City
We hosted pro demos with the Nike SB team and invited skaters
from all over New York to come enjoy the park. We hosted over 3,000 skaters and spectators over the weekend. The barge was a focal point for social media communication as well as retail outreach, with skate shops all over the New York area involved in promoting the event.