Create a unique point of sale and consumer experience that reflects the Teva brand persona at the Bonnaroo music festival.
In order to maximize the brand’s exposure across the 700-acre property, BeCore and Teva built out and operated three separate activation areas over the 4-day festival period. These included a branded artist tent in the VIP artist lounge, a retail tent in Centeroo, and a branded campsite in tent city.
The results included 1,100 sold out pre-sale limited edition sandals, over 2,300 pairs onsite sold and 700 pairs were purchased online using a discount code. 868 attendees purchased Teva sandal’s onsite equaling $83,000 in merchandise sold in the 3 locations.