The Challenge: Create a unique point of sale and consumer experience that reflects the Teva brand persona at the Bonnaroo Music Festival.
The Execution: Teva has activated at Bonnaroo for the past 3 years, this time we planning to roll into year 4 with a newly fabricated mobile retail school bus, called the Teva Outpost. We decided to keep our activation space to one area to focus on making the retail portion a well rounded experience for consumers. We took over a 40×20 space building out a try-on lounge, sandal displays, and a mobile engraving outside of the bus. On the inside of the bus we showcased additional retail items, everything from patches to blankets, sunscreen and glasses; as well as the different Teva styles.