The Challenge: Staff and manage a 12 week Wendy’s FruiTea Chillers product sampling tour in the tri-state area that includes 3 days of product sampling a week with up to 2 product sampling locations per day.
The Execution: A completely customized food truck equipped with Wendy’s bubblers & brewers hit the road Memorial Day weekend to launch the tour. Brand ambassadors interacted with consumers and sampled the new Mango Peach & Strawberry Passionfruit FruiTea Chillers flavors. The tour included both guerilla style sampling locations and pre-scheduled events such as NYPD Harmony Day Picnic and the New Jersey Sandcastle Contest.
The Results: We sampled 54,650 of Wendy’s FruiTea Chillers across 57 summer events. We learned that Wendy’s Mango Peach was the top flavor of the tour and consumers were glad to know that it was available at all of Wendy’s restaurants!