The Brief:

Promote the windows 10 launch and encourage downloads of the free upgrade.

The Execution:

Microsoft teamed up with Special Olympics athlete, Michael Bluechel, and LA Based street art icon, RISK, to create a mural benefiting STAR Education. An interactive space was also created on the USC campus as an additional consumer touch point.

The Results:

Michael and RISK worked together using the Windows 10 Fresh Paint app to create the inspiration for the final mural which was painted on the STAR Education building in Culver City. This created a highly shareable moment for consumers as well as the brand which in turn generated more impressions through social channels.