The Challenge: Working with Nutella’s digital agency, we were tasked to produce social media promo videos to be aired the week leading up to World Nutella Day. Set in iconic locations, these videos were meant to show how Nutella spreads happiness in LA.
The Execution: Over a series of (2) days, we supported in the production of (3) social media clips all revolving around spreading happiness in LA through Nutella. For our first production, we secured the film permits and location release for a small café in Culver City that used Nutella in their everyday menu. We used this restaurant as the set for a fun cook-off between the 2016 and 2017 Chief Nutella Ambassadors. Our second and third productions were both set at the iconic Santa Monica Pier. After securing all city, film and location permits for the shoot in less than 2 weeks, we spent the first half of the day filming a promo called “Acts of Happy”. Here we had the 2017 Chief Nutella Ambassador roam the pier and ask strangers to perform random acts of happy to be captured on film.
The second half of the day, we set up a banquet table long enough to seat 100 guests and hosted Nutella’s largest ever sit down breakfast party. We managed all the production logistics including but not limited to hiring extras, art direction, props and set design, content capture, film release collection and more. With the support of the client’s digital agency, our raw footage was edited and the final clips were revealed and hosted on YouTube, the Nutella Day website and Facebook the week leading up to World Nutella Day. The Results: With only (2) weeks of production time, we were able to secure city, film and location permits for (2) different locations, hire (50+) extras, and execute (3) fully staged content pieces for our client.